Digital Communications Analyst (Administrative Analyst/Specialist, Exempt I)
San Diego State University
Location: San Diego, California
Internal Number: 4138166
Digital Communications Analyst (Administrative Analyst/Specialist, Exempt I)
Job No: 526865 Work Type: Locations: San Diego Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)
StratComm leads an important role in helping to shape and strengthen San Diego State University's brand and visibility of the Office of the President and campus-wide initiatives. The team also advances institutional effectiveness in marketing, communications and both community and governmental affairs.
StratComm is seeking an exceptional individual to join our team as a Digital Communications Analyst with a positive attitude and an active, energetic mind that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and a community orientation.
Reporting to the Assistant Director of Digital Communications, the Digital Communications Analyst will work with various digital communication tools including Salesforce Marketing Cloud, Google Suite and assist with future communication technology implementation. The position supports communication needs for StratComm and partners on campus. This position will perform a variety of tasks which include supporting:
Salesforce Marketing Cloud data management, setting up and maintaining various automations, and ensuring that the system is maintained
Training efforts, support requests and daily troubleshooting for over 150 campus users in Salesforce Marketing Cloud
Data segmentation using automations and reports to ensure that campus users are reaching the right audience
Data visualization efforts for email campaigns delivering actionable analytics
High level email coordination
Future communication technology planning and implementation which may include CRM or other tools
The Digital Communications Analyst position is an integral part of a larger team that supports campus system implementation and management of a centralized marketing automation system and web alignment for the campus and works toward more streamlined and effective communication processes.
This is a full-time (1.0 time-base), benefits eligible, permanent/probationary position. This position is designated exempt under FLSA and is not eligible for overtime compensation. Standard SDSU work hours are Monday - Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.
The position is approved for partial telecommuting with onsite work in San Diego.
Strategic Communications and Public Affairs (StratComm) serves as the official voice of San Diego State University and shares the President's vision, values and priorities while articulating a unified message about the university's unique story. Core service areas include crisis and issues management, marketing, news and media relations, social media, web and interactive communications, executive communications and visual communications, and government and community relations. We work together and with our partners across the institution and auxiliaries to promote the transformational diversity and impact of SDSU programs and achievements.
StratComm develops and oversees content for SDSU's main web pages and also for SDSU NewsCenter, flagship social media channels, video productions, photography and the SDSU Magazine. The department also manages presidential communication; projects related to issues management and crisis communications; internal communication to faculty, students and staff; and external communications to the greater campus community, media representatives and the general public.
Another important arm of StratComm is government and community relations, an area responsible for building and maintaining relationships with constituent groups. The area also has responsibility for advising SDSU faculty and administrators on projects, initiatives and strategies designed to support collaborative engagement and dialogue with agencies and community members.
StratComm is also responsible for protecting and managing the SDSU brand through web and brand style guidelines along with graphic design services. StratComm leads the planning, coordination, and implementation of integrated marketing and communication strategies that support the mission of SDSU.
Education and Experience
Entry to this classification requires general knowledge and skills in the applicable administrative and/or program field with a foundational knowledge of public administration principles, practices, and methods. This foundation would normally be obtained through a bachelor's degree and/or equivalent training and administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.
Minimum of 2 years of experience with using a marketing automation or customer relationship management system and managing data within that system
Familiarity with digital marketing trends in higher education
Experience working with data in different formats and from different sources
Experience using Salesforce CRM, Salesforce Marketing Cloud or similar tools
Experience creating and managing system data segmentation
Experience creating email templates, web forms and landing pages
Experience using graphic tools such as Adobe Photoshop or Canva
Experience with training users
Compensation and Benefits
Starting salary upon appointment is not expected to exceed $5,167 per month.
Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources.
San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For more information regarding SDSU benefits, please click here.
CSU Classification Salary Range: $4,170 - $7,545 per month.
Diversity and Community at SDSU
At SDSU, our diversity gives us power and benefits every single member of our community.
Through our commitment to equity and inclusion, we encourage all members of our community to purposefully learn from one another through open and respectful dialogue and responsible engagement.
Initial review of the required application materials, including cover letters and resumes, will begin on May 11, 2023. To receive full consideration, apply by May 10, 2023. The position will remain open until filled.
CSU Vaccine Policy: The California State University has established a policy requiring faculty, staff, and students accessing campus facilities to be immunized against SARS-CoV-2, the virus that causes COVID-19. To access the SDSU campus, you must be fully up to date with your COVID-19 vaccinations, including a booster if you are eligible for one, or request a medical, religious, or off campus exemption, as applicable.
The person holding this position is considered a mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
SDSU is a smoke-free campus. For more information, please click here.
SDSU is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.
Applicants with disabilities and applicants who require assistance completing an application may contact Casie Martinez at email@example.com.
Advertised: Apr 27, 2023 (9:00 AM) Applications Close: Open until filled
Founded in 1897, San Diego State University is a public institution of higher education located in southern California. SDSU is the oldest and largest university in San Diego and the third largest in the state. SDSU continues to gain recognition as a leader in higher education.Join SDSU and make a difference through meaningful work that contributes to knowledge and provides rich opportunities for students. The dynamic synergy between SDSU and the San Diego region furthers SDSU's excellence and global impact. Every member of our team can proudly proclaim, "I Am SDSU."In addition to SDSU, three not-for-profit auxiliary employers operate to provide services for the University. The SDSU Research Foundation furthers the educational, research and community service mission of SDSU. Aztec Shops provides a diverse portfolio of products and services including operation of the SDSU Bookstore, SDSU Dining, and management of commercial and real estate properties surrounding the campus. Associated Students of SDSU is a student-directed organization that manages programs and facilities enjoyed by students, faculty, staff, and the community-at-large.