The Assistant Director of Design and Branding serves an integral role in the ideation and creation of the department's visual and creative outputs. Reporting to the Director of Creative Production, this position will work closely with all members of the External Affairs Department to develop and implement a consistent graphic identity and messaging across platforms and teams in alignment with Northwestern University and athletic design standards. This position will be responsible for creating collateral, photos, digital graphics, web and social media content.
*Ability to work a non-traditional schedule including evenings, weekends and holidays. Some travel may be required.*
Responsible for adhering to all Department and University policies and procedures, as well.
*Note: Not all aspects of the job are covered by this job description.
Specific Responsibilities:
Execute and implement a consistent graphic identity and messaging across social and digital channels in support of marketing and communication initiatives.
Develop and manage brand strategy and provide creative concepts and designs for various campaigns
Responsible for the creation of innovative and on-brand visual solutions for web, email, social media, print, video, in venue and all other digital efforts.
Manage department photography efforts
Responsible for ideation and creation of advertising for all appropriate mediums (print, digital, outdoor, transit, other) under the guidance of the Director of Creative Production, while maintaining the look and brand identity developed by the design and branding group.
Assist in the creative used for email marketing campaigns
Assist with special promotional events and special creative projects, as assigned
Other duties as assigned.
Minimum Competencies: (Skills, knowledge, and abilities.)
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree; OR appropriate combination of education and experience.
One year of relative experience in advertising, marketing, graphic design, content creation, public relations or other similarly related field.
Proven track record of delivering success in the areas of graphic and web design, content creation and photography
High-level of proficiency in design, web and multimedia software and applications: Photoshop, Illustrator, InDesign
Working experience with graphic design and photography
Ability to work both independently and collaboratively across all teams.
Strong organizational and time management skills
Professional verbal, written and interpersonal communication skills
Ability to work in dynamic, fast-paced environment
Ability to handle multiple tasks at once and meet deadlines
Benefits: At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.
Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.
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