Houghton University provides an academically challenging, Christ-center education in the liberal arts and sciences to students from diverse traditions and economic backgrounds and equips them to lead and labor as scholar-servants in a changing world. The Enrollment Communications Specialist will nurture relationships with the constituents of Houghton University using multi-channel communication campaigns to engage and support student recruitment and yield. They will collaborate as an essential member of the Enrollment Team at Houghton.
This position will partner with other marketing team members to develop, execute, and analyze mixed-media, data-driven targeted recruitment communication campaigns, with primary responsibility for:
Campaign Development – Executes day-to-day content development (write, edit, proof, design, build and send) of communications to prospective student audiences.
Develop series of email and SMS communications to support objectives of residential, online and graduate admissions.
Infuse personalized and brand-specific messaging using technical skills (list segmentation, HTML, liquid markup, etc.).
Build mailing lists for direct mail, email and SMS communications.
Identify opportunities to leverage current and new technologies for the greatest effectiveness in enrollment operations.
Analysis and Optimization – Measure key performance indicators for communications to implement improvements to achieve enrollment goals.
Uses data and industry best practices to recommend ways to optimize communication campaigns for success.
Utilizes CRM system, especially for, but not limited to, creating, testing and validating audiences; testing; sending; tracking and assessing marketing tactics across email, SMS, and direct mail.
Regularly reports on campaign performance and optimize communications.
Counsel and provide recommendations on best practices and procedures as they pertain to mass marketing, and digital communication, in addition to ensuring compliance with associated regulations and policies.
The successful candidate will exhibit the following characteristics:
Creative – Seeking new opportunities to capture attention and engage an audience while driving action to support institutional goals.
Detail-oriented –Making sure that copy is error-free and laid out in a visually compelling way with high-resolution imagery and engaging design.
Deadline-oriented – Able to manage priorities and produce high-quality deliverables on, or ahead of, schedule while tracking and coordinating production and approvals.
Project Management – Results-oriented and a self-starter who can manage, track, and complete multiple projects simultaneously.
Statement of Requirements:
Bachelor’s degree in communications, visual arts, integrated marketing, public relations or related field
Professional experience or a portfolio of work demonstrating excellence and creativity
Knowledge of email marketing platforms (such as Technolutions Slate, Marketo, Salesforce, Pardot, Hubspot), basic HTML, and demonstrated ability to work with a CRM (preferably Technolutions Slate) to enhance communications
Team player with strong interpersonal skills and a demonstrated ability to manage deadlines and adjust to changing priorities for multifaceted projects with limited supervision
Demonstrated professional experience or a portfolio of work that demonstrates proficiency with all stages of content creation, including conception, filming/photographing/writing, editing, distributing and archiving
Houghton University is fully committed to a culturally diverse faculty, staff and student body.
Successful candidates will evidence similar commitments.
Houghton University is a Christ-centered, liberal arts and sciences institution of The Wesleyan Church, an evangelical holiness denomination rooted in the teachings of John Wesley. All employees are expected to share a set of values, convictions, and commitments that guide our life together. The University expects that all faculty and staff will respect the University’s Vision of our Common Life, Doctrinal Statement, Wesleyan beliefs and core values, and adhere to its lifestyle expectations.
Founded in 1883, Houghton University is a Christian liberal arts institution of The Wesleyan Church with a student body representing 40 states and Canadian provinces and 25 foreign countries. US News & World Report’s “America’s Best Colleges” Guide has ranked Houghton among the Tier 1 National Liberal Arts institutions. Additional information on Houghton University can be found at: www.houghton.edu. Houghton University is fully committed to a culturally diverse faculty, staff and student body. Successful candidates will evidence similar commitments.