Pay Range: $26.21 or higher depending on experience
Full/Part Time: Full Time
Position Summary: The Social Media Manger is responsible for designing, implementing and maintaining the social media strategy for the University of Idaho's Auxiliary Services. Working under the Director of Business Development, Marketing and Communications, this position will oversee and collaborate on a wide breadth of Auxiliary Services' online interactions with the public. Areas will include university housing, campus dining, cultural events, conferences, multiple VandalStore locations, swim center, U of I golf course, as well as transportation and parking. Specific duties will include:
Using social media marketing tools to create and maintain Auxiliary Services marketing efforts.
Working with marketing professionals to develop social media marketing campaigns.
Interacting with customers and other stakeholders via multiple social media accounts.
Analyzing Auxiliary Services' digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.
Researching social media trends and informing management of changes that are relevant to marketing activities.
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs.
Implement and maintain a rigorous social media calendar for each service.
The Social Media Manager will need to be adept at understanding how social media fits into an integrated marketing and communications plan while creating the content publishing and distribution calendar ensuring the content plan aligns with Auxiliary Services marketing strategy. This position will represent multiple specific auxiliary services in social media spaces, actively monitoring and engaging in dialogues appropriately with key audiences, working with campus partners to answer questions in a timely manner, be a problem solver with can-do' attitude approaching every opportunity with the mindset for customer service.
Bachelors degree in Public Relations, Marketing, Communications, Graphic Design, or related field; 4 additional years of social media content creation/management experience (total of 6) may substitute for bachelors degree.
Two years of experience in social media content creation/management.
Two years of experience with data analytics.
Proficient in using computer software and applications for word processing, developing spreadsheets, email and internet research.
Experience in Mac OS environment.
Experience with Adobe Creative Suite
Preferred Qualifications: Experience with:
Managing multiple projects simultaneously.
Excellent client relations skills.
Social media publishing tools.
Project management tools.
Ability to be flexible with assignments and multiple priorities. Ability to learn new skills as the opportunities or the need arise.
Experience using social media platforms to execute marketing and social media strategy as demonstrated in a portfolio submitted at time of application.
Physical Requirements & Working Conditions:
Required Licensures, Certifications or other
Required to work extended hours and weekends to ensure content development is timely and relevant to the audience to ensure the highest engagement.
Posting Number: SP003698P
Posting Date: 11/21/2022
Open Until Filled: Yes
Special Instructions: Applications received by December 12, 2022 will receive first consideration.
In your letter of qualification, using details and examples, please address all of the required and preferred qualifications for this position and how your experience and skills align. The information provided in your letter of qualification will be used to determine eligibility for an interview and demonstrate your communications skills.
Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.
Since 1889, the University of Idaho has provided motivated students with a transformative higher education experience that prepares them to solve real-world problems and achieve success in their lives and careers. Beginning with our beautiful residential campus in Moscow, the university’s reach extends throughout Idaho, serving over 12,000 students with educational centers in Coeur d’Alene, Boise and Idaho Falls, a research and extension center in Twin Falls, plus Extension offices in 42 counties. One of the nation’s land-grant research universities, U of I is a noted national leader in student-centered learning and interdisciplinary research that promotes public service. Our work serves businesses and communities, advancing the pursuit of diversity, citizenship and global outreach.