The new Measurement & Analytics Director position will establish a marketing function that will drive an analytics strategy across digital properties. The director will develop their team into strategic and valued partners who are passionate about analyzing and optimizing marketing performance.
The successful candidate works with units across the University to develop objectives, identify the measures that will advise on marketing decisions, analyze the data and provide insights and recommendations. This position will work with the Account Services team to engage partners and collaborate with digital communications, creative services, public relations and internal communications team members.
They will set a clear vision and operating model for the organization, communicate top priorities, and increase performance from their team through effective operations. They should excel in communication, moving seamlessly between complex, technical conversations and high-level concepts. This leader has strong knowledge of how marketing and public relations work and is well versed in marketing and public relations analytics, knowing the underlying technical requirements to serve a marketing organization. They will be outstanding at distilling complex ideas into easy-to-digest communications. They will have substantial experience with analytical tools and techniques, and bring solid skills in analyzing data and presenting recommendations.
Leadership & Project Management: 20% Leadership â— Supervise the prioritization, design, and execution of marketing analytics and testing. â— Develop the Marketing Analytics team into strategic and valued partners who are passionate about analyzing and optimizing marketing performance. â— Advance the analytics team practices, processes, and documentation and build upon tools and infrastructure. Project Management â— Lead key projects to successful completion â— Prioritize incoming requests appropriately; align talent to work to be done â— Work with Account Services team to outline specific stakeholder data needs for each analysis project, manage multiple competing deadlines and projects and use time and resource management to support institutional priorities
Internal Collaboration & Communication: 20% â— In partnership with the Account Services team, consult with and advise stakeholders on the use and interpretation of data; collaborate as appropriate with stakeholders in the structuring and development of data requirements â— Drive continuous education with marketing and communications leadership, as well as University Relations leaders and teams, to improve their ability to leverage insights & data that deliver customer value; educate the organization around marketing analytics, protocols, and implementations â— Present clear findings and strategic recommendations to business partners in other units and functional areas. Manage and prioritize requests from Account Services and PR Leads and set realistic expectations.
Data Analysis and Best Practices: 50% â— Evaluate effectiveness of marketing and public relations initiatives â— Identify critical metrics and other metric-based evaluative measures appropriate to a given initiative â— Use Google Analytics to identify, collect, and analyze relevant data for a given project. â— Communicate relevant insights and potential actions through compelling storytelling and data visualization by using dashboard-creation tools and related templates, such as Google Data Studio (preferred) and Tableau. â— Design, implement and interpret A/B testing to aid marketing and public relations decisions, including search engine optimization and other strategies â— Use data to identify and depict trends across different demographics
Professional Development: 10% â— Support personal and staff professional development, education, and training activities, consistent with managing the responsibilities of the position. Complete continued learning and development appropriate to work duties and for the pursuit of individual, unit, and institutional success. â— Maintain knowledge of marketing and communications industry trends and best practices for data and reporting
Position 100% remote
Starting salary: $96,000
Qualifications: Education BA/BS degree plus a combination of eight years of experience in Google Analytics, Google Tag Manager, and dashboard-creation tools, such as Google Data Studio (preferred), and Tableau and/or a demonstrated ability of leading and handling large-scale reporting initiatives and projects and/or assessing and evaluating software and marketing technology vendors.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.