This role is for a leader who understands the value of building a strong brand and knows how to support and direct creative staff to bring the brand to life through varied formats and techniques. They will inspire and motivate the team to help solve challenges with creative marketing solutions that meet the strategic goals of the university and campus, college or unit being supported through resource allocation. This will include the creative production and use of photography and video; storytelling, content strategy, and editorial services (e.g., copyediting); and art direction. They will supervise graphic designers, photographers, videographers, and writers. This leader must be able to meet deadlines consistently, balancing both excellence and timelines. This leader works closely with the Account Services team to meet client needs.
Leadership of Creative Services Team: 30%
â— Supervise graphic designers, photographers, videographers, and writers â— Foster a climate of creativity and collaboration where great ideas can flourish; push and encourage team to develop innovative ways to meet marketing challenges.
Creative Process Management: 25%
â— Manage creative initiatives from start to finish by guiding a cross-functional creative team in the conception, design, and execution of marketing materials â— Assign and direct work of designers, writers, videographers and photographers to ensure that the team is producing superior creative work, including providing creative direction and coaching, and following up on work results, as well as adhering to system of internal approvals and vetting â— Lead the creative development process within Creative Services team according to creative briefs, marketing strategies, and within budget â— Direct creative workflow process while ensuring it aligns with the broader project team process â— Identify best solution among body of potential creative services offerings to best meet need specified in project request or outlined by unit â— Participate in and moderate brainstorming sessions as needed
Internal Collaboration: 20%
â— Collaborate and work closely with digital communications, account services, and reporting and analytics team members â— Partner with marketing strategists to ensure that clients receive the creative solutions necessary to support their objectives and priorities; develop solutions to meet needs â— In partnership with brand management team, serve as a strong brand and creative ambassador to the University community by speaking, writing, and engaging with campus partners, and, in coordination with the Account Services team, creating ongoing reference materials on how to best leverage the strength of the University brand with thought leadership, training, tips, and best practices.
Project Prioritization: 10%
â— Ensure that each project has the right resources (human and financial), so the team can prioritize the work appropriately â— In coordination with Account Services team, manage multiple competing deadlines and use time and resource management to support institutional priorities
Professional Development: 10%
â— Support personal and staff professional development, education, and training activities consistent with managing the responsibilities of the position. Complete continued learning and development appropriate to work duties and for the pursuit of individual, unit, and institutional success.
â—Other duties as assigned
Position is 100% remote
Starting salary: $96,000
Qualifications: Education: BA/BS degree with eight years of experience. A combination of experience in applying the brand to creative solutions, and brand marketing and communications business practices
Relevant Knowledge Skills and Abilities â— Advanced verbal and written communication skills and the ability to present effectively to small and large groups â— Basic understanding of design software, including Adobe Creative Suite â— Hands-on experience in a creative services role (e.g., art director, writer, designer) â— Highly skilled with leading a team of creative talent â— Ability to manage a creative initiative from start to finish (from concept ideation to design execution to production/implementation) â— Strong communication, collaboration, problem-solving, and workflow skills â— Ability to incorporate feedback and take/give direction well â— Exceptional attention to detail â— Demonstrate versatility as a manager who transitions well between managing the creative staff and providing creative direction
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.