About University at Albany: Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research and public service engages a diverse student body of more than 17,900 students in nine schools and colleges across three campuses.
Located in Albany, New York, New York State's capital, the University is convenient to Boston, New York City and the Adirondacks.
Job Description: The University at Albany's Office of Communications and Marketing (OCM) is seeking a Web Specialist to be part of the marketing team. This position will report to the Associate Director of Web Services. The Web Specialist will be responsible for creating impactful online communications and consistent web design solutions that uphold the University brand, meet strategic marketing goals, and effectively facilitate university operations with a focus on the internal community, student retention, and enrollment marketing. The Web Specialist will work closely with individual university departments, units, and divisions to understand their online communications needs, advise on best practices and division procedures, assist in the production of assets to meet goals, and monitor outcomes. The incumbent will provide guidance and training to staff within their assigned service area. This position will serve as a liaison between the assigned service areas and the University Office of Communications and Marketing, providing best practices and ensuring the website is meeting strategic marketing, enrollment, and reputational goals. This person will be an integral member of the team, helping to form strong relationships between their service area and OCM.
Work with assigned service area to provide guidance on and lead in the execution of clear, effective, on-brand web-based communications including site architecture, writing, design, monitoring, and updating
Aid in identifying and correcting accessibility issues in content
Provide ongoing training and troubleshooting to CMS (web content management system) and other online application users
Assist in identifying and correcting quality issues in content including broken links, spelling, grammatical errors, off-brand content, and poorly performing sites
Lead meetings/engagement with stakeholders and site owners to discuss and determine website and marketing plans and select online tools and content to meet set goals
Regularly monitor website performance and analytics and work with leadership to continually optimize content and performance
Create and uphold a rigorous schedule of site review, refresh, renewal, and removal of site content, technology, and pages
Work with the creative team, web designers, and developers to provide creative, effective, and on-brand solutions in the online space
Communicate the launch or updating of sites, monitor site performance, optimize performance, and provide regular performance reports and presentations
Collaborate with the internal team and clients to determine best practices to track website effectiveness and overall success
Analyze any marketing data (conversion rates, traffic, etc.) on sites under oversight to help shape future marketing strategy
Requirements: Minimum Qualifications:
Bachelor's degree from a college or university accredited by a U.S. Department of Education or internationally recognized organization
1-3 years experience in web communications, design, development, content creation or related areas
Experience using an enterprise web CMS
Excellent written and interpersonal communication skills
A clear understanding of the online space
Self-starter; ability to work independently and consistently meet deadlines in a fast-paced environment
Ability to manage multiple projects at one time, including both short and long-term efforts
Applicants must address in their application the ability to work with culturally diverse populations
Experience in higher education
Knowledge of Drupal CMS
Experience in Google Analytics
Additional Information: Professional Rank and Salary Range: Senior Staff Assistant, SL-3
The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml
Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at email@example.com.
THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER