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For the University of Washington (UW) to be the greatest public university in the world as measured by our impact, the UW and University Advancement (UA) must weave equity and anti-racism into everything we do. Becoming a more equitable organization starts with us and focusing on groups that have been excluded and under-engaged will lead to better outcomes for our whole community. Ensuring that diversity, equity, and inclusion (DEI) are natural outcomes of our activities will require us to state our values, live by those values and work toward our vision every day. To sustain our efforts, we have defined a path forward with our values clearly articulated and shared throughout the organization. We invite you, our community, to walk with us, share feedback and engage as we do our part in the University-wide effort to create a more just and equitable world.
The College of the Environment at the University of Washington is the largest college of the environment in the United States, and it houses a dynamic combination of programs across fundamental science, environmental science, and policy. Its programs in oceanography, atmospheric sciences and geosciences are highly ranked globally and nationally on a consistent basis. As one of the world’s preeminent environmental research institutions, the College believes that excellent science, teaching and scholarship can only be achieved in a community which is inclusive and supportive of people of all backgrounds and identities. Environment Advancement and its Marketing and Communications team supports the Maggie Walker Dean of the College of the Environment as we embark on a new strategic direction for the College, centering equity and justice in our work, and elevating the profile of the College locally, nationally and globally.
The College of the Environment has an outstanding opportunity for a Senior Director for Marketing and Communications to join their team.
This critical position serves as a high-level key strategic and creative leader who leads all college-level internal and external communications for the University of Washington College of the Environment (the College), including branding, marketing, content development, media relations, philanthropic case development, advertising, social media, and a science communication program. The Senior Director reports directly to the Associate Dean for Advancement with a dotted-line reporting relationship to the Dean of the College and is a member of the College Senior Staff leadership team. This position works closely with the UW’s central University Marketing & Communications team, the Dean, Associate and Assistant Deans, College Directors, Department Chairs, academic leaders, faculty, advancement staff, the College of the Environment Public Information Officer and other stakeholders. This position will develop, implement and evaluate a strategic and comprehensive communications and marketing plan that supports the Dean of the College and advances the College’s new Strategic Plan to be completed in early 2023.
The Senior Director plays a key leadership role in initiating and implementing marketing and communications projects and media/public relations efforts that keep the college’s internal and external constituencies informed and elevates and enhances the overall image and awareness of the College, as well as student and faculty recruitment and fundraising activities. The senior director also provides personnel and project management, as well as professional development opportunities, for a team of 6 FTE staff members.
Strategy Development, Planning, Implementation and Production
Work closely with key stakeholders to develop and implement a compelling, comprehensive and strategic communications and marketing plan that supports College-wide priorities and outcomes, with a focus on elevating the College profile.
Work with College leadership and a diverse set of stakeholders to ensure that the College’s key messages are reflected in all College publications and events, strategically highlighting work that elevates and promotes our profile, mission and values.
Lead efforts around internal communications activities that inform and unify our faculty, post-docs, staff and students around our values and mission.
Engage with diverse stakeholders to lift the voices of individuals from underrepresented or marginalized communities.
Manage crisis communications needs in collaboration with appropriate college leadership
Work strategically with the Associate Dean of Advancement and development staff to create, implement, and evaluate an alumni and donor communications plan, including key messages and themes for the College and University fundraising priorities.
Work strategically with the Academic Affairs team to support successful student recruitment for the College.
Work closely with the Associate Deans, as well as unit Directors and Chairs, communicators, and program directors to assess upcoming projects and activities and advise on editorial content, timing, content flow and messaging integration with both the College’s and the University’s communications and strategic goals.
Develop a strategy to grow the College’s social media presence and to build affinity and excitement with key constituent populations.
Work collaboratively with representatives of University Marketing & Communications to coordinate the College communications with UW communications, and vice versa, and to align the College branding with the UW's brand.
Serve as the College’s representative to the UW Marketing & Communications Executive Council, work to promote campaign/advancement messages through broad communications channels and contribute to special UW marketing initiatives as needed.
Ensure that Office of the Dean events are designed to support the vision and direction of the overall communications strategy.
Collaborate with the Office of the Dean’s marketing and communications team to create, produce and edit communication materials/campaigns (print, online, video, social media, etc.) for audiences including College faculty, staff, prospective students, students, alumni, donors, partners, corporations, foundations, the media, and the public.
Oversee strategic correspondence on behalf of the Dean, including but not limited to publication messages, letters, speeches and talking points.
Collaborate with the College of the Environment Public Information Officer to promote and manage media relations for the College and work to capture media attention for significant and newsworthy stories from the College. Collaborate with UW News as appropriate.
Develop regular news releases and draft articles about specific activities, events, research and accomplishments in the College, disseminate to the media, and act as part of the media contact process.
Serve as editor of college publications which may be developed such as a college newsletter or magazine.
Coach faculty members in media preparedness and accompany them to video/radio interviews and photo shoots, as necessary.
Personnel Management and Leadership
This includes but is not limited to video and photo shoot planning and attending College related events.
Reporting and Supervision This position reports to the Associate Dean for Advancement, is a member of the College Senior Staff leadership team with a dotted reporting line to the Dean and supervises the College of the Environment marketing and communications team.
Bachelor's degree and 7 years of marketing/communications experience or related field.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Experience managing and developing staff and/or teams.
Demonstrated ability to translate scientific and/or technical information into easily understandable communications for the general public.
Exceptional writing, editing, and proofreading skills with high attention to detail.
Extensive experience in positions that require writing and editing of news articles, messaging, internal communications, crisis communications, briefing papers, web content, and other materials for diverse audiences, including at the executive level.
COMMITMENT TO DIVERSITY AND EQUITY
The College of the Environment and the University of Washington are equal opportunity employers. We are dedicated to building a culturally diverse staff and creating a working environment that promotes racial equity and inclusiveness. We believe attracting and retaining diverse staff is crucial to serving our community and fulfilling our mission. Women, Black, Indigenous and people of color (BIPOC), LGBTQ+ individuals, people with disabilities and veterans are highly encouraged to apply.
Experience with fundraising or nonprofit environments.
Experience working within a matrixed organization.
Excellent communication and interpersonal skills to establish and maintain cooperative working relationships with an array of internal and external stakeholders, at varying levels.
Ability to conceive, implement, and evaluate strategic marketing and communication plans.
Understanding of current and emerging social media trends.
Experience planning, directing, and monitoring budgets.
CONDITIONS OF EMPLOYMENT
Hybrid work environment
Ability to work occasional evening and weekend hours.
Must have reliable transportation for local travel
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.