Northeastern University is looking for a Social Media Manager to oversee the analytical and creative aspects of social media engagement across all enterprise social platforms. The Social Media Manager will develop and execute social media strategies that promote the brand and its mission of education and research, as well as the content produced by the university's award-winning news operation. He/she/they will bring a deep understanding of social listening, data analytics and audience engagement methods to the role-skills that have been honed through a diverse background and experiences outside the higher ed industry.
The Social Media Manager is part of the Communications team and manages a team of social media professionals. He/she/they will help guide our news strategy across social platforms, and the ideas and implementation of highly creative content that is native to each platform, including campaigns tailored to platforms and audiences to promote the brand in innovative ways and engage users on a global scale.
The Social Media Manager is experienced in social media monitoring, including the effective use of listening and analytical tools such as Sprinklr. He/she/they have a superb understanding of audience engagement strategies and a proven record of setting measurable and ambitious goals. He/she/they are an expert at creating and implementing strategies, setting up metrics and meeting those goals. He/she/they have and analytical and curious mind and are comfortable navigating data and translating it for various stakeholders.
Reporting to the Director of Social Media and Digital News, the Social Media Manager will help lead brand governance efforts for university-owned and operated social accounts across the global network.
As social media never sleeps, the Social Media Manager must be responsive, fast, thoughtful and creative at a moment's notice regardless of the time of day or day of the week. Crisis and opportunities don't and can't wait.
After-hours work, including weekends and holidays, is routinely required. The position is based on the Boston campus with the option of one remote day per week.
Experience in higher education is not needed, nor is it desired.
4-6 years of experience managing social media accounts on behalf of brands, including listening, analytics, and content creation in various forms of media, and across multiple social platforms
Track record of setting and meeting measurable goals, including identifying relevant metrics
Strong familiarity with all major and up-and-coming social media platforms
Love for data
Experience with designing and implementing audience engagement strategies
Positive, energetic attitude
Excellent communications skills
Excellent work ethic
Attention to detail
Ability to multitask at a fast pace
Sense of humor
Marketing and Communications
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.