As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
Washington Athletics aims to inspire champions on the field and in the classroom. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. With over 650 student-athletes competing throughout UW's 22 sports programs, the department of Intercollegiate Athletics is committed to a leading-edge student-athlete experience, and offering student-athletes the ability to compete for NCAA, IRA, and Pac-12 championships while working toward a degree from one of the world's leading public research universities.
RESPONSIBILITIES The Assistant Director of Digital Strategy will assist in the ideation and execution of web design, graphic design, video production, social media and other digital and online projects towards the goal of generating incremental revenue and enhancing fan engagement and affinity. Conduct or oversee the development and production of editorial content and strategies that serve to advance the UW Athletics brand and achieve public relations objectives.
Develop, plan and implement creative brand awareness and publicity efforts for the department.
Participate in web strategy development.
Experiment with new and alternative ways to leverage social and emerging media toward generating value for the department of athletics.
Monitor trends in emerging media and appropriately apply that knowledge toward the department’s increased value through usage of social and emerging media.
Strategize with and educate athletics staff members and sport contacts on incorporating relevant social media techniques into their culture and into all of their marketing and promotional efforts.
Measure the impact of social media on the overall marketing efforts.
Work to coordinate editorial production efforts throughout the department and individual sport programs to achieve consistency and resource efficiency. Maintain a high level of professionalism and composure in creating social media content and interacting with followers of the department’s social media properties.
Assist in the production of graphical elements.
Digital and Multi-Media
Locate and pursue content opportunities and support the department’s online presence including the UW Athletics’ website, digital-only media outlets, etc.
Develop, manage and maintain the department's digital photography needs and archives, and work with freelance staff at allocated Husky events. Execute online revenue-generating projects through digital campaigns.
Assist in the creation of custom microsites and web experiences that promote UW Athletics events or strategic initiatives.
Additionally, the position will serve as the communications contact and manage all day-to-day communication efforts for assigned sport program(s) including, but not limited to: working closely with local and national media to promote the program(s), coordinating media interviews, executing all digital and web content to promote the assigned program(s) and increase fan engagement.
Supervise a team of student interns who will assist with execution of the multi-media strategy.
Compliance with the rules and regulations of the University, the NCAA, the Pac-12 Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics.
Bachelor’s degree in communications or related field and two years of experience in sports marketing, promotion and/or web development.
Experience in video, social media tools and techniques, experience in marketing (traditional, new media, guerilla and ‘word of mouth’), marketing strategy, press and analyst relations, business development, technology, operations, sales, financial and quantitative analysis and project management strongly desired.
Some travel and weekend hours required. Deadlines and events may also require this position to work irregular work weeks.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Deep and developed knowledge of college athletics and NCAA regulations.
A knowledge of and passion for social media.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.