DISTINGUISHING FEATURES OF THE CLASS: An incumbent in this position is responsible for planning, developing and implementing programs to promote Warren County and its facilities and businesses as a premier destination for leisure travel, group tours and special events through marketing and advertising campaigns. The work is performed under the general supervision of the Board of Supervisors with wide leeway given for the exercise of independent judgment. Supervision is exercised over the work of department employees. Does related work as required. TYPICAL WORK ACTIVITIES: (Illustrative only) Plans, develops and implements programs and projects aimed at promoting tourism in Warren County; Plans, formulates and recommends policies and programs which will further overall tourism objectives; Develops and maintains relationships with representatives of national, state, regional and local travel councils, chambers, organizations, agencies, and local stakeholders, etc., for the purpose of coordinating their efforts in the promotion of tourism within the County; Assists various County agencies and businesses, both public and private, in developing strategies for increasing visitor volume and expenditures; Oversees the development, review and distribution of brochures, articles, press releases, etc., on tourism-related subjects including local attractions, events, services, facilities, tourism marketing and public relations; Supervises and participates in consumer/ trade shows, sales missions, and familiarization tours for journalists, travel agents, and tour operators; Represents the County at meetings, conferences and travel shows and other tourism promotion and community events; Confers with the Board of Supervisors to provide assistance in planning, policymaking and the administration of continuing promotional programs dealing with the County's tourism industry; Directs the overall operation of the Tourism Department; Designs, develops and implements an annual marketing plan; Plans, directs and oversees contractual programs with outside agencies in performing promotional programs for Warren County; Initiates applications for state and private revenue development programs that work to develop tourism; Oversees market research and the dissemination of data/reports on tourism trends and the economic impact of tourism to the County; Develops and implements departmental budget; makes financial reports and budget recommendations to the County Board of Supervisors; Keeps informed on current trends in the travel/tourism industry and of the uses and capabilities of the variety of destinations in the County; May perform other incidental tasks, as needed.
Thorough knowledge of the principles, methods and techniques used in tourism marketing and promotion activities in Warren County; Thorough knowledge of the geographical attractions and activities of Warren County; Good knowledge of the organizations, publications and other groups interested in the facilities and activities in Warren County; Good knowledge of management and administrative practices and procedures; Good knowledge of producing promotional material across a broad spectrum of existing and merging platforms; Ability to plan and supervise the work of others; Ability to communicate effectively in writing, verbally and using multiple media sources, Ability to establish and maintain good working relationships with organizations, promoters, groups, businesses individuals and the public; Ability to plan and organize tourism events; Uses computer applications or other automated systems such as spreadsheets, word processing, calendar, email and database software in performing work of the Department; Sound judgment; initiative, integrity, creativity, tact.
Come live and work in Warren County, Lake George area of upstate New York, where tens of thousands vacation every year! Warren County is a four-season vacationland where you can plan a life filled with recreational and cultural opportunities year-round. We're located on the northern edge of New York's Capital Region in the southeastern corner of the Adirondack Mountains, where hiking, biking and paddling opportunities abound. We're home to Lake George, the vibrand city of Glens Falls and numerous quaint towns and hamlets. Indoor and outdoor adventures are endless here. Every weekend can be a vacation when you live and work in Warren County.