This exciting role plans and executes the off-track elements of WRG-promoted and joint venture events.
Duties:
Manage, plan and execute all operational off-track aspects for World of Outlaws and DIRTcar promoted and/or joint venture events, including but not limited to:
Track operator relationship
Staffing, including push trucks as necessary
Coordination of pre and post-race activities
Timelines
Post event reconciliation and reports
Certificates of coverage
Serve as the liaison between the Series Director and the track operator
Manage, plan and execute all promotional and advertising aspects for World of Outlaws and DIRTcar promoted and/or joint ventures:
Utilize a variety of methods such as:
Grassroots/guerilla marketing
Digital advertising (i.e., social media and Google)
Traditional media (i.e., billboards, TV, radio and print)
Explore and create new promotional concepts
Review effectiveness of promotional campaigns and implement adjustments
Conceptualize and execute creative materials such as advertising scripts, social media campaigns and other promotional material; partner with WRG and/or event staff as necessary
Serve as the on-site manager for assigned events, ensuring successful execution of the operational off-track aspects
Review and inspect facilities to ensure that planned event(s) can be held safely for both competitors and fans
Develop and document best practices
Manage Event Coordinator(s); including selection, training, task assignment, and performance management
Work together with Ticketing team on all ticketing initiatives attached to promoted and joint venture events
Partner with WRG Client Services Department to ensure sponsorship fulfillment
Work within expense budgets
Other duties as assigned
Notables:
This position is based in Concord, NC
Travel averages 40% per month, with a concentration occurring during racing season. US and Canada.
Frequent sitting, using hands to grasp, reach and feel; occasional lifting up to 35 pounds; use of close vision
Salary dependent on experience; must include desired compensation for consideration
Background:
At least 5 years of previous event management or event promotion experience, preferably in motorsports
Demonstrated ability to successfully work within a strict budget
Background and/or familiarity with WRG-style racing products preferred
Bachelor’s degree required; concentration in marketing, public relations, or sports/motorsports management preferred
Excellent communication and customer service skills
Excellent organizational skills
Ability to prioritize tasks in a fast-paced environment
Attention-to-detail, proof-reading and project management skills
Able to maintain professional and positive demeanor in high-pressure situations
World Racing Group, Inc., a sports entertainment company, is a world leader in the sanctioning and promotion of dirt track auto racing. WRG, based in Concord, NC, owns and operates the three highest-profile touring series for dirt track racing in the United States:
The World of Outlaws Sprint Car Series
The World of Outlaws Late Model Series
The Super DIRTcar Series
World Racing Group sanctions more than 5,000 local and regional dirt track racing events in the United States and Canada at 120 tracks each year under the DIRTcar Racing brand. In addition, World Racing Group owns and/or operates premier dirt track speedways. WRG races can be heard online at DIRTVision.com.