As part of Community-University Health Care Center (CUHCC)’s Advancement Team, the Communications and Development Coordinator will execute strategies and tactics in CUHCC’s Communications Plan. In partnership with the Office of Academic Clinical Affairs, this role is responsible for activities that promote CUHCC’s brand and services. It will also support the Director of Advancement with preparation, submission, administrative processing and reporting of CUHCC’s sponsored and philanthropic grants.
REPORTING RELATIONSHIPS Directly reports to the Director of Advancement. INTERNAL RELATIONSHIPS Will work closely with the Quality and Performance Manager and communications staff at the Office of Academic Clinical Affairs (OACA). EXTERNAL RELATIONSHIPS Follows federal and state health agencies, external funders, donors, patients, board members, federal and state policy makers and elected officials, advocacy agencies, and other key stakeholders. Follows University of Minnesota policies. DECISION MAKING Collaborates with the Director of Advancement, Quality and Performance Manager and OACA Communications Department.
ESSENTIAL FUNCTIONS AND PERCENTAGE FOR EACH FUNCTION Communication and Marketing (55%) â— Collaboratively develop an internal and external strategic communications and marketing plan that supports CUHCC’s strategic goals, objectives and work plan. â— Develop and manage grant-specific communications and marketing budgets. â— Implement internal and external communications tactics outlined in the Communications Plans, which includes: o Managing CUHCC’s social media presence (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.). Updating and maintaining content for the CUHCC website. t. o Tracking and reporting on reach, engagement and outcomes for all channels and using analytics to optimize performance. o Optimizing CUHCC’s web presence, including quarterly google analytics o Coordinating CUHCC advertisements. o Leading production and coordination of marketing materials for patient, community and stakeholder audiences. o Developing content and managing publication of monthly external newsletter â— Develop and implement internal communications to support transparency and clarity. o Help develop internal scripts and key talking points and staff communication tools o Craft staff communications in collaboration with senior leadership, department and clinic managers. â— Prepare presentations for the CEO and clinical directors as needed. â— Coordinate press releases and media interviews with the Communications Department of the Office of Academic Clinical Affairs (OACA). â— Support CUHCC’s departments through the production of signs, patient education materials, promotional flyers, etc. Coordinate with OACA’s graphic designer and/or videographer and printing services to produce requested materials. â— Coordinate video production, as needed, with the OACA videographer. â— Enhance and manage waiting room and exam room communications. â— Support fundraising activities through strategic communications. â— Prepare award nominations for CUHCC and staff. â— Manage the creation of agency marketing and promotional materials for print; oversee the production and distribution of regular and special publications (e.g., community and staff newsletters, brochures, handbooks, directories, annual reports, etc.). â— Coordinate with OACA’s graphic designer to support brand awareness, fundraising, outreach pieces; coordinate with print and mailing vendor specifications to ensure quality. â— Design and distribute emails to CUHCC's audiences using SalesForce. Coordinate with OACA on email list management and housefile building campaigns.
Development Support (25%) â— Develop and maintain an annual grant application calendar and grant reporting calendar. Coordinate with the Director of Advancement and Quality & Performance Manager to meet reporting requirements and deadlines. â— Manage and execute administrative functions of grant application processes, and manage and execute post-award set-up procedures with CUHCC, University’s Sponsored Projects Administration and the University Medical Foundation â— As needed, provide writing and document development support for grant applications and grant-related reports.
Community Outreach (10%) â— Coordinate CUHCC’s presence at community outreach events. â— Provide communications support to Mobile Health team’s community-based activities. â— Promote CUHCC-hosted community outreach events, including event planning activities. â— Design, order and manage inventory of CUHCC give-aways and paper/digital materials.
Other duties as assigned (10%) • Assist in development to policy briefs • Help coordinate site visits with legislators and funders.
CUHCC reserves the right to change or add duties to this position as long as the changes and/or additions are consistent with the job classification. *A criminal background check is required for this position.
All required qualifications must be documented in application materials.
REQUIRED QUALIFICATIONS â— BA/BS plus at least two years of experience or a combination of related education and work experience that equals at least six years. â— Excellent written, verbal, and interpersonal skills. â— Experience with social media and multi-channel distribution. â— Experience developing, producing and distributing marketing materials (print and digital) for a variety of audiences. â— Experience using design platforms such as Adobe Creative Cloud, Canva or similar.
PREFERRED QUALIFICATIONS: â— Degree in Communications, Marketing or Public Relations. â— Familiarity and experience with Google adwords and Google analytics. â— Proven analytical and problem-solving skills. â— Able to initiate and manage tasks with minimal direction. â— Ability to work in a quickly changing, resource-limited environment and ability to work under pressure to meet deadlines. â— Experience implementing communication strategies in public health, healthcare, clinical or nonprofit settings. â— Demonstrated ability to work collaboratively and build relationships with diverse audiences including funders, board members, patients, staff and community members. â— Experience working with BIPOC and/or refugee and immigrant communities. â— Demonstrated ability to interact in a culturally competent manner with individuals and groups from diverse backgrounds, including but not limited to: socio-economics, race and ethnicity, nationality and religion, both in-clinic and in the community
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.