Title: 1282-NN - Public Relations/Communications Coord Senior
Business Title: Senior Marketing Writer
Location: WSU PULLMAN CAMPUS
Employee Type: Admin. Professional
Job Family: Administrative Professional - Not OT Eligible
Summary of Duties:
This position will support all aspects of the central University Marketing and Communications (UMC) portfolio, from brand marketing and advertising to executive messaging and enrollment management marketing efforts. This position is an integral part of the UMC team.
The senior marketing writer must demonstrate a strong commitment to creating a diverse, just, equitable and inclusive environment. The selected candidate must have experience writing marketing materials for multiple audiences. Strong organizational and project management skills, as well as a proven ability to work in a matrixed role are essential.
The senior marketing writer reports to the content development director.
Writing and Communications | 75%
Conceptualize and produce engaging, original content across all traditional print and digital media platforms that tells the WSU story. Independent content creation will include feature stories, print and digital advertisements, brochures, magazine/e-newsletter articles, web content, audio/video scripts, email, social media, and other promotional materials.
Engage with units across WSU to advance the university's efforts toward diversity, social justice, equity, and inclusion. Lead content creation pertaining to social justice efforts and sensitive campus issues.
Facilitate the development of messaging around high-priority university issues.
Maintain the content calendar for the WSU system homepage and lead the curation of copy on WSU's homepage, including writing lead stories, curating news items, events, etc.
Interview subjects, write/edit copy, and manage creative process for a range of content pieces across all media platforms.
Edit and proofread content to ensure accuracy, quality, and consistency of communications and marketing materials.
Marketing Strategy | 20%
Partner with UMC leadership to help shape WSU's marketing efforts and messaging around system-wide efforts.
Identify opportunities to raise WSU's visibility and widen the reach of the university's voice.
Participate in the creative process with others across UMC and other university stakeholders to ensure university priorities are highlighted in projects, initiatives, and campaigns.
Other | 5%
Other duties as assigned.
A Bachelor's degree in public relations, mass communications or a relevant field AND three (3) years of professional experience in print or broadcast news media, public relations or marketing including proven experience with writing and editing skills; writing feature articles, brochures, annual reports and speeches; executing strategic communication plans and complex communication projects.
Demonstrated experience in writing for a variety of media and styles, including brand stories and profiles, social media content, event promotion materials, blog posts, print and digital advertising and web copy.
Demonstrated ability to write for executive leadership, including article creation, speech writing/talking points, and organizational communications.
Experience managing messaging in crisis situations.
A passion for team building and a strong commitment to creating a diverse, equitable and inclusive environment.
Exceptional relationship management skills and the ability to communicate with tact, professionalism and respect.
Strong organizational and project management skills; proven ability to work with various constituencies in a matrixed environment.
Experience in higher education and/or non-profit organization, or experience working in a large institutional or corporate environment.
Knowledge of print production processes and the understanding of the production of printed pieces from developing and conveying the concept through the design, proofing, and production phases.
COVID-19 Vaccine Information:
In accordance with Washington State Governor's Proclamation 21.14.2, as a condition of employment, you must be fully vaccinated or have an approved medical/religious accommodation by time of hire. People are considered fully vaccinated two weeks after receiving their last shot in a vaccine series. Full vaccination status or an approved accommodation will be verified prior to your first day of work. Should you not be fully vaccinated or have an approved medical/religious accommodation you will not be able to start employment with WSU. Information regarding vaccine verification and/or requesting a medical/religious accommodation is available at https://hrs.wsu.edu/covid-19/vax-verification/. Please contact HRS at firstname.lastname@example.org or 509-335-4521 if you have questions.
This position has been posted as Open until Filled. The screening of applicants will begin May 6, 2022.
This position has been designated by the department to require a background check.
Applicants must attach the following documents to their online application: 1) resume and 2) cover letter. Applicants are required to include contact information for professional references within the application. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements.
2) Cover Letter
Time Type: Full time
WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.
WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.
WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or email@example.com.
Founded in 1890 in Pullman, Washington State University (WSU) is Washington’s land-grant university with an overarching mission of improving the quality of life for all citizens – locally, nationally, and globally. WSU is committed to innovation and excellence in research and scholarship. WSU has a current enrollment of over 30,000 undergraduate, graduate, and professional students and approximately 6,000 faculty and staff at its five campuses (Pullman, Spokane, Tri-Cities, Vancouver, and Everett), as well as its numerous other locations across the State of Washington and online through its Global Campus.
U.S. News & World Report's 2016 "America's Best Colleges" rankings place WSU in the top 75 public national universities. WSU was one of only three Northwest universities to be placed in the top two tiers, along with the University of Washington and the University of Oregon. WSU is ranked as a "highest research activity" institution by the Carnegie Foundation and is in the top 12 percent of research universities as reported by the National Science Foundation. Also, WSU was recognized by the Carnegie Foundation for the Advancement of Teaching for its engagement activities with i...ts Community Engagement Classification.
WSU employs approximately 6,000 faculty and professional staff and the University deeply values diversity among its faculty, students, and staff. WSU students represent diverse social, economic, and ethnic backgrounds: approximately 10 percent of WSU students hail from outside the state of Washington, and approximately 6.8 percent are international students. WSU annually awards more than $280 million in scholarships and financial aid to approximately 17,000 undergraduate students.