Details
Posted: 16-Apr-22
Location: Tokyo, Tokyo
Salary: Open
Internal Number: ABLAUS31012456ENUSEXTERNAL
Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs over 100,000 people.
Abbott's leadership in Transcatheter Technologies is centered around the MitraClip system and related innovations to treat valvular disease with minimallyinvasive techniques. MitraClip is the world's first transcatheter mitral valve repair (TMVr) therapy that delivers a treatment option for selected patients with primary or secondary mitral regurgitation who would otherwise go untreated. Used in over 100,000 patients worldwide, and formally studied in more than 10,000 patients, MitraClip is a well-established procedure with a growing body of clinical and realworld experience. Abbott's TriClip System leverages the proven clip-based technology used in MitraClip to provide an important treatment option for people with severe tricuspid regurgitation, a difficult-to-manage heart condition.
Job Purpose and Scope
The MitraClip Product Manager owns the MitraClip and emerging TriClip portfolio in Japan. She/he is responsible for the portfolio and for tactical implementation of activities aligned with marketing leadership. The Japan Product Manager is "product and portfolio champion" - the focal point for Japan on all matters related to technology and market, planning and execution, and achievement of business objectives for the portfolio. The Product Manager is responsible for products throughout their lifecycles.
Core Job Responsibilities
The Product Manager is responsible for the following related to their portfolio:
- Champion opportunities and needs in Japan by providing regular, evidencebased input to Regional and Global Marketing, identifying and securing opportunities for expansion and greater success in Japan, for both existing and pipeline products.
- Contribute to the establishment and achievement of objectives via development and close execution of annual marketing plans.
- Provide leadership to all in-house functions contributing to the portfolio in Japan, including Public Affairs, MarComm, Finance, Clinical, Quality, and Regulatory, ensuring awareness and alignment for achievement of productspecific business objectives.
- Leverage customer relationships, technical expertise and product knowledge to plan and coordinate new launches, and provide the sales team with appropriate messaging, campaigns and tools highlighting objective, relevant differentiation.
- Develop promotional tools and optimize others provided by Global Marketing; launch with appropriate localization, training, and tracking. - Create open, productive lines of communication between the sales and clinical team and all other areas that affect the product: Regional and Global Marketing; RA; QA; etc.
- Provide clinical and sales staff with clinical knowledge and promotional guidance, ensuring products are targeted appropriately to satisfy customer needs and expectations.
- Stay up-to-date on key publications, trials, indications, society guidelines, and market dynamics and reflect to the communication / marketing strategy - Ensure that sales, clinical, training, and other functions are kept informed of any technical, market or strategic issues that may affect plans and execution.
- Develop and maintain professional relationships with key customer accounts as well as market influencers.
Position Scope
The Product Manager is responsible for achievement of the goals and objectives associated with their products including revenue, margin, and expense budget. Business Process goals will be measured against commitments in the annual marketing plan and annual development objectives. Strict compliance with the Abbott Quality System and all Ethics/Compliance guidelines is required.
Minimum Skills Required
- High enthusiasm and desire to work and learn new things
- Not being afraid to challenge
- Ability to initiate strategy discussions, executes projects, and manages various marketing activities
- Problem solving with intense sense of ownership
- Good communicator and strong interpersonal skills
- Project management including cross-functional teams
Qualifications
- Bachelor's degree required. MBA/graduate degree is a plus
- Intermediate business-level English or above
- Product management experience in medical device and/or pharmaceutical industry at least two years, especially in cardiology is a plus
- Knowledge/ability to develop and execute a new product launch.
- Demonstrated interest and aptitude for technical and/or clinical subjects
- Self-starter, proactive, willing to challenge status quo, and innately curious
- Strong story telling skills to captivate and influence audiences
- Successful experience with at least one cross-functional project preferred
- Able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales
- Able and willing to complete multiple projects simultaneously with tight deadlines
- Ability to travel 30-40% of the time
Accountability
- Product Manager will report directly to marketing and or management leadership within the Transcatheter Technologies business unit, Structural Heart Division, Japan and will have primary marketing and budget responsibility for designated products.
- In this core Marketing role, the Product Manager will drive and be held accountable to deliver Sales, Margin, and annual goals for designated products.
- The Product Manager will be expected to be responsive and able to directly address questions and requests of senior management in Japan, region, and HQ.
