Stanford University is one of the world's leading academic and research institutions, devoting intellectual and physical resources toward the betterment of humanity. As a major Bay Area employer, Stanford seeks people committed to excellence and to improving our world. In turn, the university is committed to supporting its employees as they develop their careers and enrich their lives. We believe Stanford's future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community.
University Communications, part of the Office of External Relations, provides support and campus leadership in the planning, coordination and implementation of strategic communications programs that support Stanford University and its mission. University Communications is responsible for brand positioning and strategy; issues and reputation management; crisis communications; oversight of digital content and top-level web and social media platforms; media relations and news services; executive communications with all constituencies; major publications; and a campus video productions studio and video production group. University Communications coordinates with communications professionals across the university and advises on communications policy with senior executive staff.
Stanford's Office of University Communicationsis looking for a Social Media Manager to develop and execute communications strategies and tactics on Stanford's flagship accounts on Instagram, Twitter, LinkedIn, Facebook and YouTube (5.8M combined followers), and other digital channels. The Social Media Manager will produce original and compelling storytelling that illustrates and supports the university's mission and vision and optimize the delivery of this content to wide range of internal and external audience segments. The Social Media Manager will report to the Associate Director, Digital Strategy, and sit in a 17-FTE digital strategy team that promotes and elevates the teaching and research mission of Stanford University.
A hybrid work arrangement is preferred for this role but would consider remote work for the right candidate. Working hours will be established in the Pacific Time zone.
In this role you will:
Participate in the development and execution of key messages and strategies for delivering original content that communicates Stanford's strategic priorities to multiple discrete audiences across Stanford's digital channels, with a focus on social media.
Execute day-to-day content creation, publishing, and account maintenance on Stanford's flagship social media channels
Contribute to devising and implementing creative and compelling strategies and tactics, grounded in informed experimentation and analytic evidence, to communicate the innovations, employee experience, academic excellence, and essential nature of the university, primarily through existing and emerging social media platforms.
Monitor online conversation and trends and identify opportunities for Stanford to advance its messaging objectives
Collaborate and coordinate with communicators in University Communications and other offices to ensure consistent messaging products and to maximize performance
Advise students, staff, and faculty on social media best practices, and assist in maintaining compliance with Stanford's policies
Execute and optimize paid social media campaigns
Assist in the production of visual media, working with an in-house creative team and with a range of stakeholders and subjects across campus (student groups, faculty, staff, communicators, administrators, etc.)
Engage with audiences and stakeholders to spur advocacy and broaden the reach and impact of Stanford's messaging
Evaluate and manage a suite of services, tools and platforms that facilitate creative production and account management and security
Liase with social media platforms and vendors to resolve technical issues, assist campus communicators with technical support
Participate in issue-response communications and monitoring in collaboration with the Insights & Analytics team
May hire, coach, and manage interns and freelancers
To be successful in this role, you will bring:
Education & Experience:
Bachelor's degree and five years of relevant experience or combination of education and relevant experience. Three years of experience in social media management or digital communications, marketing or journalism preferred.
Knowledge, Skills and Abilities:
Excellent writing and analytical skills
Knowledge of social platforms, and current and anticipated digital communication trends
Experience with industry-standard tools used to conduct and support social media management; knowledge of Khoros a plus
Basic knowledge of photo and video editing, to the extent required for intelligent management of visual assets
Experience with growth marketing strategies (A/B testing, etc.) that maximize reach and impact of content with target audiences
Hands-on experience with the administration of advertising and paid content promotion
Ability to leverage platform developments in support of communication goals
Demonstrated commitment to proactively solving problems and developing solutions
Experience contributing to high-functioning teams
In addition, preferred requirements include:
An unshakeable technical foundation in writing and editing
A marketer's creative hustle
A commitment to journalistic principles of truth, fairness and accuracy
The ability to write in the voice of a brand, with creativity, humor and wit
Fluency in industry-standard tools for social content and account management
Impeccable organizational skills, time management and follow-through
A love for-and understanding of-visual storytelling, with basic knowledge of the skills that facilitate channel-specific optimization of creative content (e.g., photo and video editing, even if through online tools)
An intuitive understanding of how to attract, grow and engage digital audiences through organic and paid social, third-party advocacy, and content partnerships
A drive to build and maintain relationships and find opportunities for partnership and collaboration
The ability to imagine and articulate how different channels might advance editorial strategies for a range of audience segments
Tendency toward curiosity, collaboration, persistence and problem solving
Demonstrated commitment to tracking industry trends and staying abreast of platform changes, big and little
Eagerness to analyze audience insights and prototype new creative and editorial approaches
The ability to problem-solve and work independently to meet deadlines and capitalize on creative opportunities
Excellent interpersonal skills, mature judgment, and diplomacy required to interact effectively with, and provide service to, manager, colleagues, and external stakeholders
Knowledge of Stanford's culture and traditions a strong plus
Why Stanford is for you:
Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
Discovery and fun. Stroll through historic sculptures, trails, and museums.
Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more
*The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
*Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
*Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law
Please include a cover letter with your application explaining why you would like this job and how your experience qualifies you.
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.