Public Programs & Communications Officer (6299U) - Jacobs Institute
University of California Berkeley
Location: Berkeley, California
Internal Number: 2991660
Public Programs & Communications Officer (6299U) - Jacobs Institute
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Made possible by a $20-million commitment from the Paul and Stacy Jacobs Foundation, Berkeley Engineering launched the Jacobs Institute for Design Innovation at the Clinton Global Initiative in June 2013. The Jacobs Institute for Design Innovation expands the role of design in undergraduate and masters-level engineering education at the University of California, Berkeley. As the Institute works to further its mission of educating leading innovators at the intersection of design and technology, it provides students with hands-on experiences and opportunities to work in interdisciplinary teams to address real societal issues. Students are challenged to approach the entire cycle of design, from identifying user needs to rapid prototyping to commercialization and manufacturing, from an integrated vantage point. We accomplish these goals through a suite of offerings that include curricular, co-curricular and public programs. Core programs within the Jacobs Institute include:
The Berkeley Certificate in Design Innovation, an undergraduate certificate offered in partnership with the Haas School of Business, College of Letters & Science, and College of Environmental Design. a curriculum of 6-8 design-focused courses offered fall, spring and summer, for which the institute recruits lecturers and faculty. a makerspace staffed by professional and student workers which is accessed by 1200+ students each semester. mentorship and co-curricular programming for students, such as the Innovation Catalyst program. supporting 15+ design and innovation courses from campus departments and 25+ clubs and decals each semester by offering access to high quality teaching, meeting and event space. public events and speaker series. a professional Master of Design degree, offered in partnership with the College of Environmental Design and housed within the Jacobs Institute. partnerships with companies and international universities.
The Jacobs Institute Communications & Programs Officer has key responsibilities in events, marketing & communications, and program development and coordination. The role involves activities associated with reaching, serving, and engaging both external and internal constituencies through programs, events, products, and services. Constituencies include prospective and current students, faculty, alumni, local community, government, parents, as well as the general public. The Jacobs Institute is housed in Jacobs Hall, a 24,000 square foot building equipped with design studios and equipment rooms featuring the latest in digital fabrication technologies.
Application Review Date
The First Review Date for this job is: April 21, 2022 - Open Until Filled
35% Marketing & Communications Develops, implements and assesses communication strategies (both web and print) for all programs, services, and activities of the Institute, including the masters and certificate programs. These strategies will be designed to inform a range of external and internal constituencies for the comprehensive suite of programs, policies, and practices.
Leads content planning, production, and management for Institute social media, website, newsletter, publications (e.g. compendiums of MDes student work), commencement program, and other public-facing materials and special projects. Proactively generates content for all communications channels, inclusive of web, social media and on-site signage. Manages development and production of collateral materials and promotional gift items. Manages Institute's voices, brands, and style guides; builds and maintains brand across all communications and collateral, for all programs, activites, and services. Responsible for marketing and social media campaigns for academic programs at Jacobs Institute, including the graduate program and revenue-generating summer programs. Compiles and reviews marketing analytics for all campaigns. Supervises student assistants in graphic design, website management, storytelling, and publicity activities. Working with MDes leadership, co-manages MDes Creative Catalysts.
30% Program & Event Coordination Manages planning, execution, and assessment of programs and events for a range of audiences, including: the Design Conversations lectures (3-4 times per semester) and Design Field Notes seminars (6-9 per semester), semester design showcases, biannual Industry Advisory Board meetings, open houses and community events such as Cal Day, homecoming, other workshops, recruitment and yield events. Manages details of events including advertising, catering, room setups, RSVPs, and staffing flows. Oversees contributions from Administrative Officer and other staff. Events range from 40-person lectures to multi-day showcases, featuring student presenters from 15+ courses and hundreds of attendees. Events may also be online, in-person, or hybrid. Works with event guests, presenters, and campus partners, and others to ensure quality experience for all. Actively seeks out gap areas in outreach and i nitiates, develops and implements programs, events and/or communication strategies designed to inform external constituencies of institutional programs, activities, policies, and practices; constituencies may include the general public, prospective students, parents, donors, campus visitors, government, industry, and/or community representatives.
15% External Relations and Outreach Manages tour program, visits and tours for a range of constituents, including the general public, prospective students, parents, donors, campus visitors, industry and/or community representative. Supports Industry Relations initiatives and VIP visits and relationships. Responds to inquiries about Jacobs Institute programs, events, and initiatives. Develops content for and supports special outreach programs and events.
10% Support for Strategic Initiatives: Supports the development of proposals and strategic initiatives, through writing and making editorial contributions to grant proposals, one-pagers, annual reports and other documents.
10% Other duties as assigned.
Thorough knowledge of basic concepts, principles, and procedures of building and maintaining effective relations with internal and external constituencies. Excellent written, verbal and interpersonal communications, tact and political acumen to effectively represent the Jacobs Institute. Proactive and curious. Thorough research, analytical and critical thinking skills, including sound judgment and decision-making skills and skill to correctly identifying real and potential problems, advising management as required, and proposing effective strategic resolutions. Skill in project management, including event planning and meeting deadlines. Applicable computer skills, including use of Microsoft Office suite and Adobe Creative Suite. Web editing and design skills. Knowledge of communications platforms, including social media, and best practices.
Bachelors degree in related area and/or equivalent experience/training.
Thorough knowledge of the Jacobs Institute, its mission, goals, objectives, programs, achievements, infrastructure and issues of concern.
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.