Careers

The Associate Event Marketing Execution Manager position will focus on effective execution of event activationsensuring the strategic event marketing vision created by team leaders achieves maximum results on behalf of the Hoosier Lottery. A regular cadence of marketing events creates brand equity, engaging trial and engagement opportunities with players, and on-site sales opportunities. This marketing team role creates compelling, innovative community partnerships and executes successful, fun and entertaining promotional event activations at sporting events, concerts, State Fair events, community festivals and retail locations. This role is aligned around the Hoosier Lottery brand's specific business and sponsorship objectives. The marketing team is a full 360 organization including brand management, media and advertising, public relations, retail, interactive/digital/social, promotions, and graphic services competencies.

The Associate Event Marketing Execution Manager role is responsible for event and promotion execution through collaboration with the Hoosier Lottery team and community partners. This position reports and works closely with the Event Marketing Manager. Emphasis will be placed on planning, overseeing, implementing, and analyzing sponsorship and retail event activations. Responsibilities include relationship building, successful execution of events from beginning to end, ability to abide by policies and analyze results, management of part-time Event Coordinators, and collaborative engagement with peers throughout the organization.

Generating over $1.5 billion in sales annually, IGT-Indiana is responsible for marketing, product development, sales, technology and operations functions on behalf of the Hoosier Lottery. Our shared mission is to maximize net income to the State of Indiana in a socially responsible manner.

Responsibilities

* Manage part-time Event Coordinators.

* Ensure part-time staff is up to date on required compliance, event/activation, and product training.

* Provide a range of administrative and marketing duties related to the daily event operations.

* Work with the Event Marketing Manager and Sr. Manager of Public Relations, Sponsorships and Event Marketing to gain awareness on upcoming sponsorship and retail event activations. Work directly with Regional Promotion Specialists to coordinate the event activations and logistic needs across the state.

* Coordinate day-to-day event logistics, including but not limited to A/V needs, staff scheduling, communication to event volunteers, transportation, attire, and event set up.

* Ensure Regional Promotions Specialists receive all signage, promotional products, tickets, and other materials as needed to execute on-site activations.

* Schedule mascot appearances and maintain handling, cleanliness, transportation, and repairs of all mascot uniforms.

* Assist with procurement of promotional merchandise.

* Manage staff apparel inventory and fulfill incoming shirt requests for the entire organization.

* Create GSRs (Graphic Service Requests) and coordinate graphics for each sponsorship and retail event activation.

* Assist in the pre and post analysis of partnerships and promotions to determine overall effectiveness and return-on-investment.

* Manage promotional ticket inventory, track usage and complete monthly reporting.

* Oversee the fulfillment of promotional ticket and coupon requests.

* Ensure all sponsorship benefits are received and in compliance with sponsorship contracts.

* Abide by policies and reporting requirements.

* Act or assist as on-site event manager as needed.

* Perform on-site event activation duties at Hoosier Lottery sponsored events including:

o Complete setup and tear down of all promotional equipment at events.

o Verify inventory and cash at opening and closing.

o Sell and redeem Hoosier Lottery Scratch-off and Draw game tickets.

o Execute on-site promotional activities and games.

o Assist customers with questions concerning the Hoosier Lottery and its products.

o Ensure that each customer/player is 18 years of age or older. Verify age by asking for identification.

* Delegate and manage multiple projects while meeting deadlines.

* Perform other required tasks as assigned.

Complexity of functions responsible for or influenced: Training is provided for company policies, corporate social responsibility, responsible gaming, event activations and player engagement.

Diversity of locations responsible for or influenced: Statewide (Indiana).

Typical Job Problems and Difficulties: Maintaining a robust schedule of events in a quick-pace atmosphere.

Financial Accountability: Responsible for inventory and cash at Hoosier Lottery sponsored events.

Direct Job Reports: Part-Time Event Staff (12-15)
Indirect Job Reports
Indirect Reports (influenced)

Extent decisions governed by procedures or referred up: Mid
Standard requirements for research and analysis: Mid
Opportunity and consequence of typical errors: Mid
Frequency and complexity of internal business contacts: Mid
Frequency and complexity of external business contacts: Mid

Physical (% time: travel, operating machinery, environmental etc.): Position requires travel across the State of Indiana to a variety of promotional events.

Position may have responsibility of display set-up/take-down, movement of promotional supplies.

Education

* Preferably, a bachelor's degree from a four-year college or university, or equivalent years of combined education and successful work experience

Experience

* Minimum of 5-8 years marketing experience with specific emphasis in event and sponsorship strategy planning and implementation.

* Strong work ethic, excellent time management and organizational skills, and a very precise and detail-oriented mindset in all areas of marketing execution.

* Excellent communication skills and interpersonal skills, with ability to form strong working relationships.

* Excellent writing skills.

* Ability to plan proactively months in advance, effectively work under tight deadlines and manage projects independently.

* Knowledge of and ability to handle and balance money transactions accurately.

* Previous customer service experience.

* Proficiency in Word, Excel, PowerPoint, SharePoint, Teams.

* Working knowledge of social media.

* Must be available to work weekends, some holidays and during the Indiana State Fair.

* Ability to lift at least 25 pounds.

* Valid driver's license with minimal infractions.

* Ability to utilize navigation system.

* Ability to develop Excel spreadsheets with formulas for the purposes of analyzing the effectiveness of a promotion.

* Creative skills that can develop, modify and execute event marketing promotional concepts and strategies.

* Knowledge of Hoosier Lottery retail and POS strategies, products and components.

* Knowledge of Hoosier Lottery gaming systems, terminals and transaction processing.

* Ability to effectively work under tight deadlines/pressure and manage projects independently.

* Strong work ethic, excellent time management and organizational skills.

* Very precise and detail-oriented mindset in all areas of marketing execution.

* Building collaborative relationships
* Decision making
* Drive results
* Foster innovation
* Personal energy
* Self-leadership