The Social Media and Content Manager is responsible for overseeing the strategy, development, and execution of organic social media for Northeastern Admissions and Northeastern Graduate Programs social media channels. This individual will assist in the generation of new MQLs, help guide existing leads down the sales funnel, and assist in cultivating the university's reputation as a thought leader in the industry.
The Social Media and Content Manager will work closely with the Creative Director and marketing teams to develop and maintain brand continuity across all social platforms. They will generate a yearly social media editorial calendar that complements the existing strategies across other platforms (email, print, blog, etc.) and helps to drive engagement and foster community among audiences on social specifically.
The Social Media and Content Manager will collaborate with the Design, Animation, and Video Production teams to brainstorm, create, and execute content that aligns with pre-determined strategies. This includes concepting ideas and providing direction where necessary. This individual will work closely with the Content Manager in leveraging assets developed for other channels outside of social.
In owning social media channels within the NU Admissions and NU Graduate Programs, the Social Media and Content Manager will oversee the strategic scheduling and publishing of all content across channels. They will be responsible for responding to questions and comments posed by perspective students, consistently evaluating the needs of each audience specifically as it relates to social and developing content/campaigns that work to fill those needs. This includes brainstorming new and out-of-the-box ways to leverage existing and new content across platforms, expanding these brands' social presence across new or previously unexplored channels, and consistently growing audience engagement, interaction, and lead generation through these tailored marketing strategies.
The Social Media and Content Manager will also be required to handle all reporting on the outcomes of social campaigns, of general engagement on the platforms, and on the effectiveness of the social strategy to influence lead generation for each audience. This will be accomplished through consistent analytics, campaign tagging and tracking, and reporting. The Social Media and Content Manager will be required to update strategy on a channel-specific or overall brand level to reflect reported outcomes.
Bachelor's degree in communications, marketing, or related field required.
6+ years of experience in content/social media marketing (preferably with a B2C audience.)
Portfolio of previous work demonstrating both long- and short-form writing capabilities, and previously executed social media marketing campaigns.
Ability to think strategically about social media from both an overall-strategy and campaign-specific perspective.
Experience leveraging platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, and more.
Ability to engage, inform, and inspire multiple audiences across varying brands and demographics.
Ability to alter writing style and approach to strategy to best align with various platforms, brands, audiences, and more.
Ability to juggle multiple high-stakes campaigns, projects, and schedules at once.
Comfort with process documentation, scheduling, stakeholder management, and project management as needed.
Exceptional creativity, innovation, and passion for social media work.
Strong collaboration and management skills a plus.
Marketing and Communications
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.