Job Type: Staff Job Description: Job Profile Summary The digital and social media platform is an integral tool implemented in KCU's overall marketing and communication strategies. The Digital and Social Media Strategist is a key member of the University Relations (UR) team and will lead and direct our efforts to promote the University's online presence by using targeted techniques to drive engagement, build audiences, and increase web traffic. This role requires extensive knowledge of all major social media platforms, strong SEO skills and a highly developed talent for writing across all mediums, even beyond social media. This individual will be called upon to support the editorial function of the UR Team through writing/editing content for a variety of publications, both print and digital. This position will report to the Senior Director of Public Relations and Community Outreach (PR/CO).
Essential Duties and Responsibilities:
Create original and engaging content related to all University audiences (prospective students, students, employees, alumni, donors, community) on all social media platforms including but not limited to Facebook, Twitter, LinkedIn, Instagram, YouTube.
Monitor/manage all KCU social media platforms on a daily basis.
Monitor KCU leadership's (including the Office of the President and Chairman of the Board) social media accounts and engage when appropriate.
Develop unique strategies for increasing followers/audiences for senior leadership social media accounts.
Participate as a key member of the content strategy team in creating and executing a monthly communications plan and content calendar.
Shoot, produce/edit videos highlighting KCU's faculty, students, staff, research and programs to be shared on social media platforms and with news media.
Collect, analyze, and prepare social media analytics/data for presentation to Executive Director of University Relations and quarterly Board of Trustees reports.
Identify key influencers through Cision, Meltwater or other PR software to which the University subscribes and recommend strategies on how to reach and engage with them on an ongoing basis.
Collaborate with senior director of PR and CO to monitor and report analytics on reach of news releases and story coverage.
Develop social media strategies that will educate target audiences and the community on osteopathic medicine and its unique benefits.
Monitor health, education, social, economic, and political trends and identify topics in that can offer value to stakeholders and the community in general that would help position KCU as a thought leader.
Supervise online paid advertising and promotions, to include providing recommendations of appropriate platforms for appropriate audiences, negotiating rates for the purchase of approved ads, assisting creative director with ad design and providing analytics on purchased ads.
Direct the Office of Philanthropy in online fundraising efforts to publicize fundraising events and awareness of donors.
Under the direction of the senior director of PR/CO, understand the attitudes and concerns of the groups they interact with, or hope to interact with in order to develop content that resonates.
Represent the University Relations Department and the University favorably and in accordance with established Core Values and expectations,
Perform other duties as assigned or directed to meet the goals and objectives of the organization.
Provide backup and assistance in writing/editing articles for the University's annual and quarterly publications, monthly newsletters, blogs, press releases.
Participate in developing department goals, objectives, and systems
Actively participate in team and University meetings
Bachelor's degree in marketing, communications, or journalism
5 - 7 years' experience in a social media role. Exposure to media relations, public relations, communications or journalism focused role a plus.
Ability to build rapport with a variety of different constituencies.
Proven track record as a writer and editor with excellent verbal & written communication skills
High level of proficiency with Microsoft Office applications
Proven proficiency in photography, photo editing, and video editing.
Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate a keyboard and other office equipment, use a telephone, access file cabinets and other items stored at various levels, including overhead
Ability to speak and hear well enough to communicate clearly and understandably with sufficient volume to ensure an accurate exchange of information in normal conversational distance, over the telephone, and in a group setting
Ability to continuously operate a personal computer for extended periods of time (4 or more hours)
Mental acuity sufficient to collect and interpret data, evaluate, reason, define problems, establish facts, draw valid conclusions, make valid judgments and decisions
Equal Opportunity Employer
KCU is committed to promoting an equal employment opportunity workplace. Equal opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without discrimination on the basis of race, color, religion, sex, age, national origin, genetic information (GINA), physical or mental disability, pregnancy, sexual orientation, gender identity, marital status, familial status, ancestry, military and/or veteran status, and/or any other status protected by applicable Federal, state or local law.
Annual Security Report
KCU is committed to providing a safe campus for students, faculty, and staff. Our annual campus security report lists campus crimes and statistics for the campus and public areas around campus for the last three years, in accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act.
For nearly 100 years, Kansas City University of Medicine and Biosciences has been committed to a primary purpose – the education and training of caring, compassionate osteopathic physicians. Today, that purpose has grown to include training students in bioethics and biomedical sciences. At KCU, we: - Provide the second-largest number of physicians in Missouri and Kansas - Alleviate physician workforce shortages nationally, with 58 percent of our more than 7,100 practicing alumni in primary care specialties - Deliver much-needed medical care in underserved areas, with 19 percent of alumni practicing in rural care nationwideLearn more at www.kcumb.edu.