HAVE YOU EVER DREAMT OF MAKING AN IMPACT ON THE WORLD?
Abbott Nutrition International (ANI) is looking for a CRM Manager LATAM based in Colombia. The CRM Manager LATAM will drive CRM multichannel campaigns to support ANI's brands. This position will drive lifecycle marketing projects for acquisition (lead managing) and retention based on Customer Insights. The ideal candidate is a multi-faceted, left brain / right brain individual equally comfortable working with internal IT, agencies and local marketing across LATAM. The CRM Manager must also have a focus on sales, a hunger for data and a passion driving projects in time and budget.
CORE JOB RESPONSIBILITIES
Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business
Create and maintain automated triggers-based campaign on customer purchase behaviors
Support Customer Journey Mapping by analyzing touch points with the organization and maximizing loyalty opportunities
Work with business and technology stakeholders, service providers and agencies to gather functional and technical requirements and optimize day-to-day operations; Ensure data meets functional requirements, system compliance and interface specifications working closely with IT
Working closely with the commercial and marketing director to provide guidance on how to maximize current and prospective relationships through the use of CRM tools.
Report on KPIs through dashboard creation and internal communication of results and insights
Support developing on-brand direct response oriented cross-channel creative executions
Maintain and document policies, procedures and standards relating to database marketing and proactively monitors activity
Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
CAN'T WAIT TO GET STARTED?
Degree in Business Administration with focus on Marketing or Informatics
5+ years of experience in CRM, tech vendor/agency management and digital marketing, preferably 1 year managing complex CRM implementation plans.
Experience leading email marketing and retention strategies
Experience developing and executing email marketing plans to deliver quantifiable impact across digital channels including solid understanding of deliverability optimization
Experience working with workflows, database segmentation, and retention strategies
Understand and have experience in planning, modeling, segmentation, targeting, execution and analysis of CRM campaigns including quantifying direct impact on sales
Experience working in Direct-to-Consumer, data-driven environments. E-commerce experience within healthcare and/or CPG experience a plus.
Proficiency using marketing automation tools including Salesforce Marketing Cloud, comparable multi-channel management systems to implement user journeys
Excellent Project Management skills
Strategic, organized, detail-oriented, and results-oriented, with the ability to work in a fast-paced and dynamic environment
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.