The Brand & Creative Strategy Director leads the planning, development and implementation of First Busey Corporation's brand, creative, media and marketing strategies and other related brand initiatives. Further, it is the responsibility of this individual to author and manage internal and external content marketing communications and brand initiatives as it relates to non-product information, media placement, digital channel management and other corporate projects, while effectively representing the Busey brand to our Pillars - associates, customers, shareholders and communities.
The objective of this position is to uphold and expand the Busey brand through consistent channel placement, concise brand messaging and in-market sponsorships, guiding brand and marketing activities across mediums while leading a strong, strategic and creative team.
Maintain media outlines by market, working with media partners and buyer, and with Creative Services Team to ensure timely and compliant fulfillment of all media.
Partner with media buyer to ensure cohesive media plans by region with routine meetings and communication.
Monitor and report on monthly budget projections and spends and plan for future needs.
Execute digital campaigns including social channels, influencer marketing, streaming services and evaluate future trends and tools.
Digital certifications including search, display and SEO.
Manage and maintain monthly content and marketing campaign schedules. Execute and report on ROI.
Manage Brand Strategies internal dashboard for line of business and C-Suite reporting.
Brand Management & Strategy
Launch new initiatives, internally and externally, to support First Busey Corporation's brand positioning and engagement.
Utilize data, consumer insights and key messaging to tell compelling brand stories consistently and creatively across marketing channels.
Research, outline and implement successful marketing communication timelines and plans on a variety of topics to support corporate, bank and subsidiary initiatives.
Oversee brand assets and materials, in partnership with Creative Manager and team, for internal and external use.
Direct creative direction, in partnership with Creative Services Manager, to ensure growth goals and initiatives are aligned and represent the Busey brand.
Manage Busey's promotional store, ensuring a seamless experience for associates, and upholding the quality standards for merchandise.
Maintain repository of brand resources including copy outlines, radio and commercial scripts as well as in-house video projects.
Author, edit, and proofread corporate communications copy, including brand messaging, internal and external publication, corporate news releases, spokesperson remarks and communications and other related projects.
Curate new brand messaging, campaigns, asset needs and media management.
Research trends in innovative strategy, brand health and communication techniques and advise on ways to continuously improve efforts.
Assist in the authoring and implementation of innovative media tools including podcasting, radio features, sponsorship engagements and more.
Proactively seek communication and brand process improvements; partner with peers to develop best practices, share ideas and ensure consistency and refinement.
Manage current vendor partnerships including merchandising, digital execution, media management and sponsorship partners.
Evaluate, research and represent Busey with current and prospective vendors.
In partnership with Brand Strategies leadership, lean-in to support other duties and projects as assigned.
WHAT YOU'LL BRING
Exceptional written and oral communication skills
Highly organized with project management experience
Proven experience with content marketing communication, advertising, digital strategy, public relations, event planning and graphic design
Assist in growth plans, supporting the desired strategic objectives of the organization
Analyze and recommend communication and brand needs
Passionate about storytelling through traditional and digital channels
Have a collaborative attitude with strong interdepartmental communication skills
Quick-learner who takes direction and feedback well
Comfortable working in a fast-paced and energetic environment
Lead and supervise the marketing team, the department goals and scale for a growth-minded organization
EDUCATION & TRAINING
Requires Bachelor's degree in Marketing, Integrated Marketing Communications or Advertising.
Requires 7 or more years of experience in a related field, preferably in a financial services environment.
Requires experienced knowledge of Microsoft Office, Smartsheet, Google Ads Search and Display Certification and Adobe Creative Suite.
Busey believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Equal Opportunity Employment is a priority for Busey and all qualified applicants will receive consideration regardless of race, color, religion, national origin, genetic information, sex (including pregnancy), age, sexual orientation, gender (including gender identity and expression), marital status, military status, veterans status, citizenship status, disability, order of protection or any other characteristic protected by applicable law or other non-merit based factors.
As of June 30, 2019, First Busey Corporation (Nasdaq: BUSE) was a $9.61 billion financial holding company headquartered in Champaign, Illinois.
Busey Bank, a wholly-owned bank subsidiary with total assets of $7.66 billion as of June 30, 2019, is headquartered in Champaign, Illinois and has 44 banking centers serving Illinois, 13 banking centers in the St. Louis, Missouri metropolitan area, five banking centers serving southwest Florida and a banking center in Indianapolis, Indiana. Through the Busey Wealth Management division, the Company provides asset management, investment and fiduciary services to individuals, businesses and foundations. As of June 30, 2019, assets under care were approximately $7.47 billion. Busey Bank owns a retail payment processing subsidiary, FirsTech, Inc., which processes approximately 28 million transactions per year using online bill payment, lockbox processing and walk-in payments at its 4,000 agent locations in 43 states. More information about FirsTech, Inc. can be found at firstechpayments.com.
Busey Bank was named among Forbes' 2019 Best-In-State Banks—one of five in Illinois and 173 from across the country, equivalent to 2.8% of all banks. ...Best-In-State Banks are awarded for exceptional customer experiences as determined by a survey sample of 25,000+ banking customers who rated banks on trust, terms and conditions, branch services, digital services and financial advice.
TheBANK of Edwardsville, a wholly-owned bank subsidiary of the Company with total assets of $1.95 billion as of June 30, 2019, is headquartered in Edwardsville, Illinois and has 19 banking centers. Through TheBANK of Edwardsville Wealth Management division, the Company provides asset management, investment and fiduciary services to individuals, businesses and foundations. As of June 30, 2019, assets under care were approximately $1.50 billion.
For more information about us, visit busey.com and 4thebank.com.