The Office of University Communications is responsible for the strategic management of the University’s overall public relations and reputation management activities. The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy. Areas within University Communications include: Executive Communications, Media Relations, Internal Communications, Content Development, Social Media, Marketing Communications, Strategic Resources, Issues Management, Community Relations, Public Records, the UNC-Chapel Hill Visitor’s Center, and UNC Creative.
The university is currently piloting a flexible work arrangements program, and this position may be eligible to participate in the program based on the hiring unit’s business needs.
UNC-Chapel Hill’s University Communications department is seeking a Social Media Specialist. This is a perfect position for a communications professional who wants to be part of social media engagement and communications strategy for the nation’s first public university. Successful candidates will have a passion for social media, strong copywriting and editing skills, and sound judgement about how news cycles affect our work.
Reporting to the director of social media, the social media specialist will create and amplify engaging and relevant content for the University’s primary social media channels. The social media specialist also will help plan and implement social media campaigns; help manage the University’s reputation by monitoring social media for news and trends about or that affect the University; and maintain the University’s voice and tone on our social media platforms. In addition, the social media specialist will guide the department’s student social media ambassador program and provide oversight of social media interns.
Minimum Education and Experience Requirements
Bachelor’s degree and one year of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
The specialist should have demonstrated knowledge of social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. In addition, the social media specialist should have copywriting and editing experience for a brand, an interest in staying current on social media trends, and an ability and eagerness to work with others in University Communications and across campus.
Preferred Qualifications, Competencies, and Experience
The social media specialist should have a bachelor’s degree in marketing, advertising, public relations, communications, journalism, or a related field, plus at least two years of relevant professional experience.
Higher education experience and knowledge of AP Style is a plus.
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.