Rutgers, The State University of New Jersey, is seeking a Public Relations Specialist I for the Rutgers School of Management and Labor Relations (SMLR)- Dean's Office. Under direction of the Director of Marketing and Communications, the Public Relations Specialist I will oversee the execution of various communications activities for the School of Management and Labor Relations.
Among the key duties of this position are the following:
Identifies new opportunities that will drive traffic to the school's social media channels, improve engagement, and increase the school's community of followers.
Maintains and enhances the school's social media channels, as well as assist in the execution of new interactive marketing activities and avenues.
Provides marketing and promotional support for school events related to SMLR's academic mission and will coordinate with the SMLR career services office, centers and programs, alumni groups and student organizations to elevate their activities within the school and university communities.
Provides ongoing support of the school's website and will collaborate with the Director in the development of new content areas.
Provides basic graphic design and editorial support for special projects within the school.
Minimum Education and Experience:
Bachelor's degree preferably in communication, marketing, public relations, English, or a related field, or an equivalent combination of education and/or experience that demonstrates skill, knowledge, and understanding of marketing, public relations, writing/editing, and communications.
A minimum of two years relevant experience in a marketing, public relations or promotions function.
Required Knowledge, Skills, and Abilities:
Excellent written and verbal communication skills, proven social media savvy, and mastery of Adobe Suite software including Photoshop, InDesign, and Illustrator.
Must be a team player who is also creative, detail-oriented, flexible, and able to manage multiple priorities.
Experience in using Drupal content management system, video editing software, and Salesforce/Pardot platforms is preferred; experience in a higher education setting is also preferred.
Mac operating system, Windows operating system, Microsoft Office, Drupal content management system, Adobe Creative Suite, Canva, photo/video equipment and software, Salesforce/Pardot
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.