The Senior Director, External Communications is charged with building the Kellogg brand and reputation through strategic, proactive enterprise and external communication strategy and positioning. In this role, the Senior Director will oversee the development and execution of the enterprise communication strategy including management of institutional communication channels as well as all aspects of media and public relations, and alumni communications. In addition, this position will work closely with the school’s dean, senior leadership team and faculty to provide external communications counsel and support to drive thought leadership that collectively promotes Kellogg as a leading global business school.
Please note: Due to the nature of the field, and to support events on-site during evenings and weekends, this role may experience work outside the standard business hours. This role may also involve limited travel.
Responsible for recruiting and selecting, developing and coaching, rewarding and retaining, and optimizing talent. Provide guidance and direction to staff with emphasis on maintaing a high-performing work environment. Foster effective methods of coummunications and empowerment. This position will be responsible for embedding the Kellogg School of Management’s mission/strategy, leadership philosophy/approach, and performance-driven culture into the Communications organization.
Work in close collaboration with the CMCO to play a key strategic and day-to-day leadership role in the department.Manage and oversee the enterprise, external and alumni communications team and related day-to-day activities. Lead the development of messaging and materials to support external communications and media relations activities including contributed stories, speeches, etc. Manage agency and contractor relationships as well as related budget.
Steward institutional reputation and positioning, including Kellogg’s new value proposition. Develop and implement an enterprise communication strategy and supporting plans including development of a compelling enterprise narrative that encompasses Kellogg’s value proposition, including distinct positioning around key reputation drivers. Manage issues to protect and enhance the school’s reputation among key stakeholders.
Promote the Dean, senior leadership, faculty and alumni on a global basis, to drive thought leadership that collectively positions Kellogg as a leading global business schoo. This includes enhancing the school’s visibility on topics of strategic importance by leveraging earned, owned and social media, as well as external speaking engagements etc. Develop executive visibility plan for the Dean, including proactive communications strategies and engagement with key reputational influencers. Act as spokesperson for Kellogg School of Management when required.
Provide external communications strategy and counsel for cross-functional integrated projects. Contribute to strategic external marketing and other functional planning to advance goals of the organization. Partner with senior functional leaders to set strategy, ensure message alignment and impact as well as achievement of established performance goals. Responsible for measuring impact of external and enterprise strategy and ensuring alignment with other strategies.
Performs other duties as assigned.
Bachelor’s degree in Communications, Journalism, Public Relations or related field, or the equivalent combination of education, training and experience from which comparable skills can be acquired.
Minimum of 10 years of experience in all aspects of media and public relations, strategic internal/external communications and reputation management with increasing levels of responsibility within a complex organization.
Excellent strategic media and public relations experience and a proven track record of driving media and public relations campaigns and generating positive coverage that builds organizational reputation
Senior-level experience developing communication strategy and related plans; demonstrated ability to achieve established goals and business objectives as a result.
Proven ability to counsel and advise executive and senior leaders on effective strategic communication best practices and approaches; strong problem solving ability and senior-level experience navigating complex crisis and issues management
In-depth understanding and sophisticated grasp of the earned, owned and social media landscape and demonstrated ability to drive measurable outcomes
Maintains relationships with top-tier national, business and trade media
Experience handling media monitoring, interview preparation, spokesperson training and media events
Minimum Competencies: (Skills, knowledge, and abilities.)
Fluency in MS Office suite.
Demonstrated ability to work with and counsel C-level executives
Strong aptitude for critical thinking and ability to navigate complex business topics and issues with a focus on developing communication solutions that achieve established goals
Demonstrated appreciation for the depth of issues facing MBA schools, and an interest and in-depth understanding of the management research interests of faculty at Kellogg School of Management.
Demonstrated ability to work with all levels of academic, administrative and corporate management.
Exceptional written and verbal communication skills, ability to develop messaging and positioning on complex topics and issues
Proven good judgment and an ability to work collaboratively across functions and groups to achieve established objectives.
Ability to work with tact, diplomacy and discretion.
Strong organizational, project management skills and workflow coordination skills.
Exceptional attention to detail.
Demonstrated ability in handling multiple priorities and meeting tight deadlines.
Ability to quickly analyze and integrate information from relevant (and sometimes disparate) sources.
Demonstrated initiative and ability to self-start.
Experience in a management-level communications role.
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