As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
UW Advancement has an outstanding opportunity for an Associate Director of Strategic Communications.
The Associate Director of Strategic Communications develops, coordinates and executes strategic communications and public affairs efforts, strategies and plans designed to promote specific University of Washington initiatives, as well as the overall value and importance of the UW to students, our state and society as a whole.
As part of University Marketing & Communications, the Associate Director of Strategic Communications must be an expert communicator, familiar with new and emerging communications tools and the state’s public affairs landscape. They must possess an understanding of how to create messages and strategies that best utilize those tools to advance UMAC and University goals. A vital part of the role is building partnerships with University and unit leaders, communicators and subject matter experts in order to work in a collaborative manner to support unit and University goals. They should also be extremely well organized, exhibit exceptional attention to detail and be able to troubleshoot and multitask.
Program Development and Management
•Design, implement and manage integrated strategic communications and public affairs efforts to enhance stakeholder relationships and public perceptions of the UW in support of its public mission and in support of public higher education overall. •Design, implement and manage integrated strategic communications and public affairs efforts that advance key UW and presidential initiatives and projects. •Develop and implement and/or oversee implementation of promotional plans for stories and other projects that advance the UW’s integrated advancement and public affairs goals. •Use experience, professional judgment and relationships with University partners and stakeholders to identify, plan for, and advise on decisions related to controversial, sensitive and/or time-sensitive issues, including developing communications plans and messaging to proactively address these issues. •Collaborate with the Office of External Affairs, UW Alumni Association and other University partners to promote outreach efforts and initiatives to key UW audiences and stakeholders. •Collaborate with the Office of Minority Affairs and Diversity, the president’s Race and Equity Initiative and other University partners to ensure that the University’s communications and public affairs practices reflect the UW’s commitment to equity and inclusion. •Collaborate with the Population Health Initiative and individuals and units working with the initiative in order to create communications strategies that advance the UW’s visibility as a leader in population health and in the specific areas of human health, environmental resilience, and social and economic equity. •Collaborate with UW News on identifying and pursuing media opportunities for relevant initiatives, efforts and stories, including conducting direct media outreach as needed. •Identify, develop, write and edit news releases, messages, messaging frameworks and related web content and social content for University websites and social channels. •Provide expert public affairs counsel and media training to faculty and staff. •Other duties as assigned
Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc. Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results. Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization. Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience. Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs. Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.
The Strategic Communications Manager in the College of the Environment has a dual reporting relationship to this position and to the Managing Director of Marketing and Communications in the College of the Environment.
Bachelor's degree in Public Relations, Journalism, Communications or related field and four years of experience in media relations, marketing, communications or related field OR an equivalent combination of education and experience from which comparable knowledge and skills have been acquired.
•Experience developing integrated strategic communications plans that advance public affairs, public policy and/or fundraising goals and objectives. •Strong familiarity with modern communications and messaging philosophies, practices and tools. •Experience with public affairs issues and crisis communications planning and response strategies. •Clear understanding of strategic communications as a key component of successful brands. •Ability to be flexible, able to meet deadlines and work independently and in a team environment. •Demonstrated organizational proficiency and ability to prioritize work. •Demonstrated ability to build relationships with key media and develop and execute media plans. •Documented results working with media outlets to achieve coverage and desired messaging. •Proven experience researching, interviewing, writing, and editing materials with varying lengths/styles for varying audiences. Skill in writing concise, logical, and grammatically correct analytical or narrative reports. •Familiarity with AP Style. •Demonstrated computer skills with both PC and Mac platforms and proficiency in content management systems (Word Press, Drupal), Microsoft Office. •Self-motivated, pro-active, adaptable, quick leaner with keen attention to detail and a sense of humor; able to work at high standards in a high-energy environment.
•Experience working in an academic environment. •Knowledge of the integrated advancement model. Knowledge of alumni relations, development and /or advancement principles.
WORK ENVIRONMENT: •Office environment, with hybrid in-person/remote schedule available.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.