The Public Relations Director will oversee Guilford County’s comprehensive public relations and communications strategy. The Director will work closely with County Administration to define, develop, and unify County branding; maximize media value for the County; and cultivate community engagement and high visibility for the County with consistent voice. Position is based in Greensboro, North Carolina.
This is a new position created by the Board of Commissioners in June 2021. The successful candidate will hire three new communications support positions and build the County's first Public Relations Department. Work is performed under the general direction of the County Manager.
Examples of Duties
Create and provide oversight for Guilford County’s Public Relations and branding strategies.
Disseminate information on County policies and initiatives to the public and employees.
Manage and supervise the creation and editing of newsletters, news releases, annual reports, website and social media postings, and related event and presentation materials.
Create and manage community relations and public information campaigns on behalf of the County and its departments.
Work includes frequent oral and written communication, creation of documents and reports, and use of social media, photography, and video equipment.
About Guilford County
Guilford County is a full-service county government located in the central Piedmont of North Carolina. Guilford County is the third largest county in North Carolina and is home to 540,000 residents. The County's annual operating budget is just over $700 million.
A Bachelor’s Degree in a related field with a combination of education and experience that would provide the necessary knowledge, skills, and competencies to perform the essential duties and tasks of this position OR Bachelor’s degree in Communications, Journalism, or a related field and considerable experience in public relations and eight years of experience overseeing a public relations function in a complex local government organization with at least three of those years in a supervisory capacity. Education and experience should be clearly documented with demonstrated linkages to the essential duties and tasks of this position.
Guilford County, North Carolina is centrally located in the northern Piedmont Triad and home to over 540,000 people.
If you’re looking for it, it’s here – affordable high-quality living, a thriving business environment, popular entertainment attractions, museums, historic sites, sporting events, and quality education from Kindergarten to public and private colleges and universities. Enjoy the active downtown areas of our two population centers, Greensboro and High Point, or the rural charm of 11 other cities and towns spread across the county.
With over 2,700 employees in 26 departments, and an annual operating budget of $700+ million, Guilford County offers a wide range of award-winning community services and manages over 6,000 acres of extensive quality parks and open spaces.