The Director of Marketing and Communications embraces an established brand and develops innovative ways to tell the Bernstein Management Corporation ("BMC") story through both internal and external platforms. This role is responsible for driving strategy and execution of the Marketing & Communications (MarCom) plan, with an emphasis on championing BMC's company culture and core values. Through cross-functional partnerships, this role requires an acute awareness of marketing diversity, inclusiveness, and engaging the community.
The right person for this role is a high energy, hands-on, focused, and accountable leader who can forge partnerships across the company to achieve stakeholder (residents, tenants, team members, etc.) engagement and revenue growth.
Build, develop and direct all marketing and communication strategies to promote revenue growth and brand awareness.
Manage MarCom tactics including marketing and promotions campaigns, public relations, brand development and enhancements, digital marketing and market research.
Manage external and internal resources to carry out short and long-term MarCom strategies and tactics.
Partner with executive team and operating departments on marketing and corporate communications strategy.
Ensure articulation of Company's desired image, message and position to external stakeholders with a sharp focus on corporate branding.
Collaborative contributor to the creation and content management of BMC's intranet.
Responsible for oversight of design, production, and distribution of all Company and property collateral materials, online and print.
Stay abreast of commercial real estate and multifamily marketing trends to identify opportunities towards revenue growth.
Responsible for monitoring progress, executing, and evaluating marketing performance and key metrics to make data-driven recommendations.
Responsible for developing an annual marketing budget and reforecasting at least quarterly to reflect changes in the market and year-to-date spend.
Negotiate contracts with appropriate vendors and other media sources.
Develop and manage digital marketing strategy, including SEO, SEM, SMO, ORM and content management.
Partner with operation departments to develop and manage reputation management strategy to include developing and reviewing surveys, ensuring timely responses, coordinating survey promotions, analyzing data and sending summary reports.
Oversee and coordinate all project marketing signage.
Manage vendors and understand usage of key systems for lead management, website, property management, social media, reputation management, e-mail marketing, etc.
Establish and maintain strong working relationships with key partners, including but not limited to property managers, regional managers, and executive team.
Development of an internal communication plan highlighting people, departments, diversity, properties, etc.
Lead the Marketing team in achieving departmental and organizational goals; manage and direct team including recruitment, selection, development, and performance management.
Direct the coordination of all E-Blast marketing campaigns.
Manage news and press release communications internally and externally.
Reinforce brand and core values in internal communications to support company culture.
Direct the coordination of all E-Blast marketing campaigns.
Ensures all marketing and communications tactics remain in compliance with all applicable laws and guidelines (Fair Housing, AD, etc).
Other duties as assigned.
As a condition of employment, all external candidates must provide proof that they have been fully vaccinated from COVID-19 as of their first day of employment, unless a request for an accommodation had been approved.
Company Conformance Statements
In performing their respective duties, all employees are expected to conform to the following:
Perform quality work within deadlines
Interact professionally with other employees, management, residents, vendors and others
Maintain a neat, clean and professional appearance
Work independently while understanding the need for communicating and coordinating work efforts with others
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copiers, filing cabinets and fax machines.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.
Please note this job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the employee for the successful performance of this job. Duties, responsibilities and activities may change at any time with or without notice.
Bernstein Management is an Equal Opportunity Employer, making decisions without discrimination on the basis of race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, genetic information or any other protected class, in accordance with applicable law.
7+ years of marketing and communications experience with direct experience in multifamily and commercial real estate.
Ability to perform multiple tasks, meet deadlines, and work under pressure while maintaining a professional attitude.
Adept at hiring, developing and leading team members.
Demonstrated skills, knowledge, and experience with marketing and communications.
Strong creative, strategic, analytical, writing and organizational skills.
Experience overseeing the design and production of online and print materials and publications.
Experience with website development, management and design.
Must have strong interpersonal skills, maturity, good judgment, and ability to communicate with a diverse range of individuals.
Bernstein Management Corporation is a regional leader in real estate management, investment and development. We own and manage an investment portfolio of 80+ properties including 3.5 million square feet of commercial space, and over 5,100 apartments in Washington, D.C., Maryland, and Virginia.
It all started back in 1953 with Norman Bernstein. He had this crazy idea to build a real estate management company that puts people first. He believed integrity should be at the core of everything we do – and we’re proud to say, six decades later, it still is. As we evolve and grow, we’ll continue to make good decisions that benefit our residents, employees, investors, brokers, and our communities. What’s important to you is important to us: financial strength and stability, steadfast leadership, long-term investments in desirable locations, exceptional and uncommon service, innovation, and fresh experiences. We’re people who do our best to make your life more incredible.