Serves as the lead communications advisor for multiple geographies, lines of business, or departments. Oversees both strategy and development of complex and higher profile internal and/or external communication materials (e.g. newsletters, press releases, internet/intranet pages, presentations, email communications, social media content). Brings in-depth knowledge of the business to develop communication strategies that align to business goals and serves as primary consultant/advisor to business leaders. Manages projects in coordination with cross-functional partners (e.g. Marketing, Human Resources, Digital & Technology, etc.), including global projects. Responsible for analytics and reporting of outcomes. May act as a primary contact for reporters. May serve as primary content developer for corporate social media channels. Has at least one direct report. Supports the broader Corporate Communications team in overseeing corporate projects that span lines of business, departments and/or geographies.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsible for the development delivery of communications plans and programming in support of the business/internal departments. Work may be written word or visual or both; and/or technical in nature. Plans and develops strategic messaging for internal departments and company-side strategic initiatives. Serves as an advisor on a variety of communications channels to support program goals, including email, intranet, social media, PR, media walls, etc. May include social media training. Manages key relationships with business leaders and matrix partners at a global level to define strategy, review progress, seek feedback. Influences the decision-making process and final outcomes. Supports the leadership team with the development of analytics and reporting, and monitors effectiveness. Provides support to less experienced or junior members of the team with tracking engagement with content and reporting on analytics. May distribute press releases to the media, pitch story ideas to the media, coordinate media interviews, respond to reporter inquiries. May develop strategic messaging and content to support external messaging for the business segments, and/or to the press, and social media. Reviews, edits, directs activities of direct reports. Responsible for the performance management of direct reports.
Manages the planning, organization, and controls for a major functional area or department. May be responsible for a mix of direct and matrix reports. Approves subordinate's recommendations for staff recruitment, selection, promotion, advancement, corrective action and termination. Effectively recommends same for direct reports to next level management for review and approval. Monitors appropriate staffing levels and reports on utilization and deployment of human resources. Leads and supports staff in areas of staffing, selection, training, development, coaching, mentoring, measuring, appraising and rewarding performance and retention. Leads by example and models behaviors that are consistent with the company's values. Typically manages a staff of specialists, senior specialists, and managers.
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.