Director of Marketing and Communications (Marketing Generalist)
Indiana University Purdue University Indianpolis - IUPUI
Location: Indianapolis, Indiana,
Internal Number: 297000
SCHOOL OF SOCIAL WORK (IN-SOCW-IUINA)
The Indiana University School of Social Work (IUSSW) is a university-wide system school with an MSW Program accredited by the Council on Social Work Education since 1923 and a BSW Program accredited since 1975. The IUSSW is headquartered at Indiana University-Purdue University Indianapolis (IUPUI) and uniquely houses a Department of Labor Studies. The School has programs on campuses across the state of Indiana including Indianapolis, Bloomington, Richmond, Gary, New Albany, Fort Wayne, and South Bend. As the primary provider of Indiana's social work workforce, the School enrolls approximately 1,700 students across programs (PhD, MSW, BSW) and campuses. The mission of the IUSSW is excellence in education, research, and service to promote health, well-being, and social and economic justice in a diverse world.
This position supports the IU School of Social Work (IUSSW) by strengthening its public reputation, financial support, and sustainability. In collaboration with the Dean and/or Dean's designee, this position directs and manages all internal and external communications and marketing efforts for the IUSSW. The position carries responsibility to create, execute, and provide ongoing evaluation of comprehensive, unifying communications and marketing strategies across a complex, systems-level unit with academic programs across multiple IU campuses.
Provides leadership and works collaboratively with other key staff in developing the School's strategic communications and marketing plans and functions, including design, market research, website design, strategic content writing and marketing, digital and print marketing collateral, photography and video production, integrated social media campaigns, and internal and external communications, including crisis communications. Ensures culturally relevant messaging to diverse stakeholder groups.
Develops collaborative and consultative relationships with leadership across all IU campuses hosting IUSSW programs to strengthen internal communications and marketing planning and implementation. Adapts approaches to various campus cultures and the changing social environment.
Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
Establishes, tracks and analyzes measurable outcomes for marketing and communications aligned with institutional goals. Utilizes a data-informed approach for audience identification and segmentation, content strategy, and message sequencing to create and implement marketing plans consistent with branding and strategies.
May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
Participates in meetings and coordinates with Communications and Marketing teams across all campuses and IU Online to stay current on University branding and strategies.
May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.
Bachelor's degree in communications, marketing, English, public relations, or a related field
Master's degree in technical communications or writing, marketing, journalism, public relations or related field.
5 years in a relevant field
Combinations of related education and experience may be considered.
Proficient communication skills
Maintains a high degree of professionalism
Demonstrated time management and priority setting skills
Demonstrates a high commitment to quality
Possesses flexibility to work in a fast paced, dynamic environment
Seeks to acquire knowledge in area of specialty
Highly thorough and dependable
Demonstrates a high level of accuracy, even under pressure
Possesses a high degree of initiative
Ability to influence internal and/or external constituents
Understanding of website technologies, creative software, social media, project management, graphic design, inbound marketing, brand management, writing and editing, and customer relationship management (CRM).
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page .
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at firstname.lastname@example.org or by visiting IUPD.
About Indiana University Purdue University Indianpolis - IUPUI
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.