Senior Director of External Affairs (0457U), School of Information 24731
University of California Berkeley
Location: Berkeley, California
Internal Number: 2528558
Senior Director of External Affairs (0457U), School of Information 24731
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
The School of Information (I School) advances knowledge and practice everywhere humans interact with digital technologies. Through interdisciplinary research and teaching we are committed to expanding access to information and to improving its usability, reliability, and credibility while preserving security and privacy. Our faculty conduct research in human-computer interaction (HCI), security and privacy, applied data science, and technology in developing regions.
We currently offer three professional master's degrees and an academic doctoral degree. Our Master of Information Management and Systems (MIMS) program trains students for careers as information professionals and emphasizes project-based learning. Our Master of Information and Data Science (MIDS) program is an online degree designed for working professionals with career goals in the emerging field of data science. The newly launched Master of Information and Cybersecurity (MICS), also offered online, offers a holistic approach to cybersecurity and prepares students for professional careers in cybersecurity. Our Ph.D. program equips scholars to develop solutions and shape policies that influence how people seek, use, and share information.
The I School is home to several important centers, including the Center for Long-Term Cybersecurity (CLTC), the Center for Technology, Society and Policy (CTSP) and the BioSENSE Lab. The CLTC was established in 2015 with a $15M grant from the William and Flora Hewlett Foundation to support the building of a new field of cybersecurity research that is multi-disciplinary and global in scope. CTSP is a multidisciplinary research and design/build center focused on emergent social and policy issues of technology. The BioSENSE Lab is a socio-physiological computing initiative that brings together a multi-disciplinary team to work on the future of biosensing and bio signaling.
The Senior Director of External Affairs holds a key leadership role within the School of Information, setting the strategic direction for the I School's public presence. This role oversees alumni relations; marketing, communications and public relations; career services; industry and employer relations; major events; and fundraising. Reporting to the Senior Assistant Dean, the Senior Director of External Affairs manages five direct reports with subreports.
This role serves as a principal advocate for the I School to its various publics, identifying and building effective relationships with alumni and other key constituencies, creating a flexible long-term marketing strategy to attract prospective students to the I School, and designing a philanthropic strategy for the School.
Through subordinate staff, the Senior Director of External Affairs administers external-facing communications, marketing campaigns, fundraising activities, career services for I School graduate students, and logistics and programming for major events. The Senior Director of External Affairs also works with outside vendors as relevant for marketing needs.
The Senior Director of External Affairs represents the I School on the Campaign Management Team (CMT), serves as the primary liaison from the I School to University Development and Alumni Relations (UDAR), and represents the I School at campus communicators meetings.
This position may accommodate a flexible work agreement for some remote work, but requires availability for on-campus meetings and events as appropriate; the position cannot be conducted fully remotely. Some attendance at offsite events and some evening and weekend hours may be required.
30% Marketing and Communications: Administers programs to promote the I School to prospective students, the general public and the campus community. Working through subordinate staff and vendors, oversees all aspects of marketing and communications for the School, including but not limited to print and web communications, social media public relations, SEO marketing and outreach. Takes the lead in promoting the I School, focusing on its four degree programs and faculty research. Establishes and maintains contacts with internal and external marketing professionals and vendors such as internet resources, artists, designers, photographers, advertising representatives, and media contacts. Directly supervises the Associate Director of Communications and provides direction and insight into the design and implementation of a variety of communication pieces in a variety of mediums, including written, visual and electronic communications. Advises and consults with I School colleagues regarding all aspects of I School communications and marketing. Uses strong communications strategies that effectively deliver the desired messages for development and fundraising, recruitment, student affairs, and faculty and student research.
20% Fundraising: Manages a comprehensive fundraising program for the I School. In close collaboration with the School's professional fundraising staff, manages fundraising programs and strategies to successfully meet predetermined goals and objectives. This includes identification, cultivation and solicitation plans for donors and donor prospects in collaboration with UDAR and subordinate staff. Oversees the preparation of fundraising proposals to major donors and prospects. May manage their own portfolio of 5-10 legacy donors and major gift prospects in conjunction with UDAR. Serves on the Campaign Management Team. Upholds University policies regarding managing prospects. Oversees the prospect portfolio of each of the fundraising staff. Supervises gift administration and donor stewardship for the School of Information.
15% Alumni Relations: With input from relevant staff, develops a strategic alumni plan to identifying, building, nurturing and maintaining effective relationships with alumni and other key constituencies. Alumni activities include communication, regional programs, class activities and reunions. Builds and maintains excellent working relationships with key internal and external partners and develops opportunities to showcase the School while serving as a strong advocate for the I School's goals and objectives.
15% Staff Management: Selects, trains, leads, directs, and motivates staff, taking corrective action as necessary.
10% Career Services: Working closely with the Director of Career Services & Alumni Relations, oversees I School career services, including support for internship searches and job searches, for graduate students in all degree programs and recent alumni. Directs employer and industry relations. Provides guidance for the Director of Career Services & Alumni Relations on complex issues.
10% Finance and Budget: Responsible for developing, managing and implementing budgets for managed functions. This may include, but is not limited to alumni relations, career services, marketing and communications, media buys, special events, and conferences.
Strong analytical and negotiation skills and political acumen.
Management experience, including personnel and budget administration, and advanced skill in implementing effective personnel and budget operations and practices.
Strong skills in advocating for and representing an institution to its various publics.
Ability to balance constituency needs with institutional needs, such as by designing solutions or strategies to achieve consensus.
Thorough knowledge of current marketing trends and best practices, including new and emerging strategies and technologies.
Leadership and management experience, including the ability to direct, mentor, evaluate, and motivate staff.
Working knowledge of all aspects of fundraising, donor relations concepts, principles, procedures, and techniques.
Thorough knowledge of the campus, including short and long range strategic plans, vision, goals, objectives, infrastructure, programs, achievements, and awards.
Experience working with alumni and other key constituencies for an educational or similar institution, including their composition and primary goals and objectives.
Experience with UC Berkeley programs, career services, employer, alumni, and faculty needs and expectations, recruiting and staffing methods, and employment trends.
Experience managing high-profile events and media activities.
Ability to develop, design, and implement creative promotional and advertising strategies.
Minimum educations requirements include a Bachelor's degree in related area and / or equivalent experience / training.
CFRE, CSPG or other certifications or advanced philanthropic training desired.
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
The minimum posting duration of this position is 14 calendar days. The department will not initiate the application review process prior to October 13, 2021.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.