Reporting to the Associate Dean of Marketing & Strategic Communications, the Assistant Director, Digital Strategy & Marketing is responsible for developing and implementing marketing and communications initiatives at the School of Nursing to advance its brand and reputation in the healthcare community. In this multifaceted role, the Assistant Director will spearhead the planning and execution of digital communications strategies and campaigns including social media, digital marketing, and brand awareness campaigns.
This position offers a hybrid combination of remote work and in-office time as an option.
Specific responsibilities will include:
Providing digital communications guidance and support to meet the needs of key internal constituencies including the Offices of Development & Alumni Relations, Admissions, Diversity & Cultural Affairs, Research, and Global Health, as well as the Nurse Practitioner Group (NPG) faculty practice;
Continuously honing and overseeing the School???s social media strategy and programming, including creating and monitoring the weekly social media editorial calendar and ensuring posts are timely and accurate;
Creating and implementing digital marketing and paid social marketing efforts to advance student admissions recruitment and alumni engagement at events;
Overseeing search engine optimization, tracking website analytics, analyzing results, and making recommendations to enhance efforts;
Managing daily responsibilities for the School and NPG websites, intranet and social media channels;
Supervising a direct report in areas including: the weekly social media lineup, monthly and quarterly newsletter design and dissemination, website updates, digital signage and calendar requests, photography for the website and events; and to support the School???s biannual magazine including photo procurement, overseeing mailing print production vendors, and publishing content on the website;
Working with the School???s editorial/media relations team to support social media and online strategies that promote School publications, milestones, events, and initiatives;
Partnering with vendors to develop videos that promote the School;
Ensuring that policies regarding protocols for the website, social media and branding are timely, updated and communicated to the School;
Working with the University???s communications community (i.e., CUIMC Web Services, digital marketing colleagues, CU Communicators Group, etc.) to ensure that School content and branding are properly represented and distributed to University and partner audiences;
Assisting with strategic marketing planning and budget planning processes; and
Performing additional duties and projects as assigned or identified within the course of work.
Requires a Bachelor???s degree or equivalent in education and experience, plus at least four (4) years of related experience in digital marketing and social media, including a solid understanding of the role that digital communications play to advance brand.
Experience managing digital elements of campaigns and initiatives, including website content and strategy, organic and paid social media, Google Ads, and newsletter email management is required as well as project management experience, including vendor management. Experience working with an enterprise CMS required, Drupal preferred. Knowledge of major email platforms (especially Salesforce Marketing Cloud) and social media management tools (Sprout Social). Experienced with reporting on campaign results using tools such as Google Analytics. Proficiency with basic image manipulation and graphic design experience with Canva preferred. Proficiency in basic HTML a plus. An interest and/or an eye for digital design a plus.
This role requires excellent writing, editing, verbal, presentation, and organizational skills, and a high level of creativity and professionalism. S/He will be strategic, customer service oriented, and able to cultivate and nurture productive working relationships with internal and external audiences.
An understanding of the issues and trends pertaining to nursing and nurse education and past work experience in an academic or healthcare institution, or public relations firm, working with healthcare clients a plus.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.