Reporting to the Assistant Director of Marketing and Sales, this Digital Marketing Specialist will coordinate and execute all Harvard Athletics digital marketing campaigns, with an emphasis on revenue-generating initiatives. This newly created position is responsible for creating brand-conscious graphics optimized for digital application, managing the department's email database, analyzing and reporting on campaign results, developing content calendars, developing paid social and online ticket sales initiatives, developing content, including but not limited to, email marketing, web and social graphics, digital signage, sponsorship materials, and other marketing and sales-related content. The marketing team is focused on supporting strategic goals related to generating revenue, increasing attendance, providing education through athletics, and building community and pride in Harvard.
Develop, implement and optimize high-quality, engaging, and creative digital marketing campaigns and strategies to generate ticket sales, support the brand and meet objectives.
Create graphics adhering to brand guidelines utilizing the Adobe Creative Suite
Deliver effective marketing automation through the use of Emma and other relevant platforms and channels to reflect emerging digital marketing trends
Manage email marketing including database management, market segmentation, and testing to ensure optimization across devices
Analyze and compile performance metrics for all digital campaigns using google analytics and other reporting methods
Maintain graphic updates and design for tickets.gocrimson website.
Create, manage and update Marketing and Ticket Office digital marketing calendars
Using allocated budgets, create and run paid social media campaigns and explore new paid search opportunities
Develop recommendations for improving search engine optimization
Collaborate with ticketing, communications, and multimedia departments to deliver a comprehensive approach to digital marketing projects
Support the Marketing department in the creation of additional content for GoCrimson.com and App, Student Rewards CrimZone App, digital signage for locations around campus, sponsorship proposals, sponsor deliverables, and other marketing and sales-related materials as needed
Other duties as assigned by supervisor
Train and supervise student workers
All formal written offers will be made by FAS Human Resources.
Salary Grade: 056
Union: 55 - Hvd Union Cler & Tech Workers
Bachelor's degree required
A minimum of 3 years of professional experience executing successful digital marketing campaigns and strategies as a member of a marketing, web, or communications team
Experience with creating, coordinating, and tracking email marketing processes, systems, and results
Ability to develop digital content (includes photos and video) in a fast-paced environment and apply content marketing principles
Proficient with Adobe Creative Cloud (all applications)
Proficient with Google Analytics (certification preferred) and experience in reporting metrics for digital marketing analysis
Proficient with Microsoft Office
Proficient with HTML/CSS
Knowledge of interactive and digital media, including website maintenance
Experience using CRM systems, preferably Salesforce
Familiarity with running paid advertising campaigns on social media platforms
Possesses analytical skills and data-driven thinking
Understands digital marketing best practices, including emerging trends and new technology
A high level of judgment is expected based on the priorities of the department
Strong writing, editing, proofreading, and interpersonal communication skills
Creative and innovative thinker
Ability to balance multiple projects and deadlines simultaneously
Ability to work both independently and collaborate with a team
Well-organized with attention to detail
Interest or knowledge of sports
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
About Harvard University Faculty of Arts and Sciences
The Edmond J. Safra Center for Ethics at Harvard University seeks to strengthen teaching and research about pressing ethical issues; to foster sound norms of ethical reasoning and civic discussion; and to share the work of our community in the public interest.
Widespread ethical lapses of leaders in government, business and other professions prompt demands for more and better moral education. More fundamentally, the increasing complexity of public life - the scale and range of problems and the variety of knowledge required to deal with them - make ethical issues more difficult, even for men and women of good moral character. Not only are the ethical issues we face more complex, but the people we face them with are more diverse, increasing the frequency and intensity of our ethical disagreements.
Given these changes in the United States and in societies around the globe, the Center seeks to help meet the growing need for teachers, scholars, and leaders who address questions of moral choice across many of the professions and in public life more generally, and promotes a perspective on ethics informed by both theory and practice. We explore the connection between the problems t...hat professionals confront and the social and political structures in which they act. More generally, we address the ethical issues that all citizens face as they make the choices that profoundly affect the present and future of their societies in our increasingly interdependent world.