The Marketing & Development Coordinator works under the supervision of the Executive Director and will be the lead communicator for Cornell Cooperative Extension of Tioga and Cayuga Counties. Responsibilities include, but are not limited to: coordinating and implementing compelling written and visual content; public relations; marketing; website maintenance; producing news releases; creating newsletters; and managing social media content through creative and strategic thinking to amplify the impact of the content created. This position may provide oversight to volunteers within scope of the position. This position is shared between two Associations (Tioga and Cayuga Counties) via contract/agreement. Remote work and/or office space at one or both locations is available.
IMPORTANT INFORMATION FOR APPLICANTS:
PLEASE READ BEFORE APPLYING
All applicants must apply by close of day on October 28, 2021 to be considered for this position. All applicants must complete an application online, which includes: cover letter, resume and three (3) references.
All External Applicants (including applicants currently employed by Cornell Cooperative Extension in Associations other than the Association advertising this career opportunity) must submit his/her application materials via the "APPLY" button located within this job posting.
All Internal Applicants (current employees working for the Association advertising this career opportunity) must apply online via his/her Workday account, which may be accessed here: http://workday.cornell.edu/.
Please email firstname.lastname@example.org with questions.
This position is a part-time non-exempt position - 80% FTE, 30 hours per week. This position, based on eligibility, offers a comprehensive benefit package, to include: health and dental insurance, retirement, vacation, sick and personal leave.
Associate's Degree in marketing, communications, journalism, or related discipline or Equivalent Education. GED/High School Diploma plus 1 year of transferrable program/functional experience may substitute.
Experience relevant to the role of the position.
Ability to meet travel requirements associated with this position.
Ability to work flexible hours which may include evenings and/or weekends, as appropriate.
Ability to clearly communicate (speak, read and write proficiently) in English.
Ability and willingness to work with diverse audiences and maintain cultural sensitivity.
Proficiency with Adobe Creative Suite software (Photoshop, In Design, Illustrator or related) as well as Windows-based software including use of the internet and Microsoft Office Suite including Outlook, Word, PowerPoint, Publisher, and Excel.
Demonstrated skills in desktop publishing, web development, large format printing, writing.
Ability to write clearly and succinctly for a general audience with excellent writing, grammar, and editing skills for feature writing, writing for marketing purposes, and writing for digital communications, including web and social media.
Excellent writing, grammar, and editing skills, including experience with and knowledge of feature writing, writing for marketing purposes, and writing for digital communications, including web and social media.
Familiarity with e-mail list management and standards for mass e-mailing.
Demonstrated ability to communicate effectively through oral, written and visual channels using traditional educational tools, as well as electronic technology (e.g. video, audio, web, etc.).
Ability to work independently, organize workload, handle administrative detail, work under pressure and establish priorities according to Association requirements.
Ability to maintain a positive and professional attitude and appearance. Maintain a positive public image of CCE when dealing with the media, public, clients, staff, volunteers and committee members.
Ability to initiate, plan, organize, implement and evaluate informal education programs for diverse audiences.
Ability to identify and secure funding that supports programs, including grant writing, developing public and private partnerships.
Ability and willingness to work with a high degree of integrity, accuracy, organization, sound professional judgment, and the ability to handle confidential, sensitive information.
Ability to organize, manage, and prioritize multiple tasks, deadlines, requirements, and priorities to complete work in a timely manner and within established deadlines.
Ability to work in a typical office environment which may include lifting, moving, and/or transporting office supplies, work related materials, and equipment with or without accommodation. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential functions.
This position is a shared resource between two counties, Tioga and Cayuga. Remote work is possible and/or physical office space at one or both locations.
Experience with building and maintaining websites (WordPress, Squarespace or other platforms).
Experience and interest in event planning.
Demonstrated experience in organizational fundraising and resource development.
Demonstrated skills in desktop publishing and designing for large format printing.
Experience with photography and quick video creation and editing.
Experience managing social media accounts for business purposes.
Direction - 5%
Provide moderately complex administrative tasks in planning for communications & marketing efforts related to Association programs and events, including social media, brochures, website, signage, advertisements, Association publications, and press releases.
Establish a network of media and marketing contacts that are kept informed of CCE programs and events.
Assist in planning effective strategic external and internal communication efforts and marketing efforts.
Make recommendations to Executive Director for strengthening and improving the marketing plans.
Plan mass media efforts and utilize good marketing strategies to generate appropriate public image and messaging.
Provide input and make recommendations for strengthening and improving Annual Giving and donations.
May provide input into communications budgeting and feasibility of program communication goals.
Management - 25%
Assist with maintaining volunteer direction and management procedures according to established policies and procedures by providing guidance, leadership and resources for volunteers and volunteer leaders including recruitment, screening, orientation, training, evaluation, and management.
Guide the implementation of communications strategies, both program specific and Association-wide ensuring all media and PR products comply with Cornell University Style/Brand Requirements, Association imaging/branding strategies, Federal compliance (EEO statements, etc.), and digital accessibility/ADA.
Manage the Association's communications, marketing, fundraising and social media efforts.
Support social media security by both creating and providing oversite for Association specific accounts and passwords shared with the Association leadership team.
Oversee social media accounts' layout, in accordance with CCE branding and ADA requirements.
Coordination/Operation - 65%
Coordinate, design and write for media efforts related to Association programs and events, including brochures, signage, advertisements, annual reports, and press releases to promote Association programs and activities.
Suggest new ways to attract prospective program participants, through social media.
Coordinate and maintain regular communications calendar and plans for traditional, print, and social media communications, inclusive of all Association programs and events.
Coordinate, design and write for new media & social marketing efforts related to Association programs and events, including e-newsletters, social media and website posts and updates based on established Association policy.
Create engaging text, image and video content. Measure and monitor web traffic.
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
Produce photo and video assets.
Support staff with development of program brochures and fliers as well as general Association brochures and displays with Executive Director and/or supervisor guidance. Act as production and marketing resource for staff.
Maintain database of and network with media and marketing contacts to be informed of CCE programs and events. Maintain mailing lists for e-mails and US Mail communications.
Maintain a network of media and marketing contacts that are kept informed of CCE programs and events.
Under guidance of Executive Director, serve as liaison with community organizations for marketing and communications.
In coordination with staff, respond to general requests for information about CCE programs, activities and grants in the community.
Create media opportunities and direct press inquiries and opportunities to appropriate staff.
Work closely with staff to create and distribute the Association's Annual Report and other key marketing and reporting documents.
Coordinate and execute tasks for Association-wide events.
Report monthly communications efforts to the Board of Directors.
Assist with necessary preparations and arrangements for board, committee and annual meetings. Coordinate the nomination and orientation of new board and committee members.
Prepare and submit accurate expense reports, mileage reports, receipts/supporting documentation, and/or vouchers in a timely manner per established policy and procedures.
Maintain confidentiality of all information and data collected.
Provide data and information to assist with preparation of reports, impact statements, and success stories for funders, advisory committees, Board and others as requested.
This position may require the transport of self and/or program materials/resources in performing position responsibilities.
Professional Improvement and Other Duties as Assigned - 5%
In cooperation with the Supervisor, jointly develop and pursue a professional development plan as a means to increase competencies relative to position accountabilities and to address changes in programming and association priorities.
Participate in all required orientation, training, and/or in-service meetings and trainings as scheduled/required.
Pursue personal growth through expanding personal knowledge of the total organization and through updating techniques and technical skills relating to the position.
Carry out assignments and other duties as assigned by supervisor, including but not limited to: local fairs; community activities; etc.
Collaborate in activities that are in general support of Cornell Cooperative Extension including, but not limited to: attendance at staff meetings; timely reporting of expenses; working with other staff; general marketing of Cooperative Extension programs and other duties as assigned.
Maintain regular and predictable attendance and punctuality.
Health and Safety - Applied to all duties and functions.
Support the association to maintain a safe working environment.
Be familiar and strive to follow any applicable federal, state, local regulations, association health and safety policy/procedure/requirement and standard.
Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.
EEO/EPO and Policy - Applied to all duties and functions.
Appreciate and embrace diversity in all interactions with clientele, staff, volunteers and the public.
Assist the Cornell Cooperative Extension system in reaching out to diverse audiences.
Be aware of, and adhere to, established Cornell Cooperative Extension Association of Tioga County policies and procedures.
Contribute to the overall success of the organization by performing all assigned duties in a professional, timely, and accurate manner.
Equal Opportunity Employment
Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities.
Association Communication Coordinator
Pay Rate Type:
Number of Openings:
Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State. Per NYS Law, county and regional extension service associations are subordinate government agencies. This employment opportunity is with the entities listed and not with Cornell University.
Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. Individuals who bring a diverse perspective and are supportive of diversity are strongly encouraged to apply.
Notice to Applicants: Please read the required Notice to Applicants statement. This notice contains important information about applying for a position at Cornell Cooperative Extension as well as some of your rights and responsibilities as an applicant.
In 1865, Ezra Cornell founded an institution "where any person can find instruction in any study." From the beginning, all students were welcome, regardless of race, gender, ideology, or socioeconomic status. Today, we invite you to join our talented and diverse students and accessible faculty who, together, form a living and learning community unmatched in its breadth of opportunities.Cornell University's college, schools, and other academic units offer more than 4,000 courses, 70 undergraduate majors, 93 graduate fields of study, undergraduate and advanced degrees, and continuing education and outreach programs.