Social media communications have the potential to inform, engage and inspire. Social media platforms such as Facebook, Instagram, Twitter, TikTok and many others offer unique opportunities to connect and communicate with youth across the St. Louis region. Washington University School of Medicine supports the use of social media initiatives that seek to share and support its educational, research and clinical missions. Members of the WUSM community are asked to be professional, confidential, technically secure, and transparent of their identity in all communications on behalf of the School of Medicine and University. A key ingredient in Washington University School of Medicineâ™s digital identity is the content chosen to represent the organization. Under the direct supervision of the Director of Prevention, the Social Marketing Coordinator will create, implement, track, and optimize all forms of social media through marketing, graphics, designs and special messaging emphasizing HIV prevention and testing through both digital and traditional campaigns across various social media channels to support prevention efforts. The Social Media Coordinator will also work with the Office of Medical Public Affairs to develop messages and content in concert with the School of Medicineâ™s communications objectives.
Job Location/Working Conditions
Ability to travel to and from client meetings at on- and off-campus locations as needed, per client requirements.
Primary Duties and Responsibilities
Write, edit and maintain content for social media outlets for Project ARK (AIDS/HIV Resources and Knowledge); engage in iterative content writing process, negotiating input and revisions from multiple subject matter experts; manage the flow of pre-approved photographs, tweets, video, events and information; engage in positive discussion of HIV health, wellness, prevention and testing. Work with other staff as members of a multidisciplinary team who each contribute to excellence in web-based communications at WUSM.
Assist in the development and implementation of strategies for the identification of communities within the St. Louis region that are vulnerable for HIV with special media messaging emphasizing testing, linkage-to-care, re-engagement in care, PrEP and nPEP.
Assist HIV prevention program staff with targeted testing activities through marketing of testing activities, and other relevant projects and activities.
Increase followers and productivity on website and social media sites by designing and posting regular content.
Track and provide reports regarding social media impact and growth.
Perform other duties as assigned by the Director of Prevention.
At least two years of direct experience in a health care setting.
Familiarity with HootSuite and monitoring systems for social media initiatives.
The ideal candidate will have at least one year of experience with content creation for, and monitoring of, multiple social media channels for an organization.
Excellent writing, verbal and organizational skills.
Ability to manage multiple tasks of varying degrees of complexity and to work well as part of a team.
Experience with content tagging and search engine optimization and search engine marketing practices.
Expert level of attention to detail.
Possess a fascination with digital, interactive media.
Ability to work well with faculty, administration and staff in a matrix organization.
Ability to interpret academic subjects related to medicine and health care to lay audiences.
Excellent presentation and interpersonal skills.
A commitment to work within the universityâ™s established organizational structure.
A commitment to independent higher education, in general, and to Washington University, in particular.
Bachelor's degree in English, journalism, communications or marketing, with a mastery of writing for the web.
Extensive familiarity with social networks (Facebook, Twitter, blogs, YouTube) and emerging technologies (including mobile), Internet culture and etiquette.
At least two years of experience with the development, editing and optimization of content for digital communications, preferably within the health or higher education industries.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to an individualâ™s sex, race, color, religion, age, disability status, protected veteran status, national or ethnic origin, gender identity or expression, sexual orientation. Women, minorities, protected veterans and the disabled are strongly encouraged to apply.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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