A cover letter and resume are required for consideration for this position. The cover letter should summarize why you believe you are a good fit for this position, your strengths and outline experience that directly relate to the responsibilities of this job.
The University of Michigan School of Public Health began its pursuit of a healthier world in 1941. Ranked among the top public health schools in the country, Michigan Public Health educates and trains more than 1,000 graduate and undergraduate students each year. Our interdisciplinary strength empowers us to develop creative solutions to complex health challenges. We pursue a healthier, more equitable world through education, research and action. We aim to recruit staff members who demonstrate a commitment to contributing to a diverse, equitable and inclusive environment for all members of our community.
Michigan Public Health is looking for a Marketing Manager to join the school's Marketing and Communications team. Reporting to the Director of Marketing and Public Relations, you will implement data-informed marketing strategies, with a focus on digital advertising, SEO and website strategy. Candidates for this position should have experience using digital marketing and website optimization to drive engagement and results. Expertise in using analytics to guide and refine strategies is important. We welcome candidates from diverse backgrounds who share our passion for developing creative solutions.
The Marketing and Communication team prioritizes creativity, collaboration and communication. We pride ourselves on working together to produce high-quality and impactful work in the most efficient and strategic way possible to promote the goals of the school and its departments.
This position will have the option for a hybrid work schedule (some time in the office and some time remote).
Partner with team members to create measurable digital marketing strategies to exceed engagement goals for prospective students, as well as other audiences including donors and alumni. Implement comprehensive digital marketing campaigns including paid search, social media, display, retargeting and other strategies.
Work with the Marketing and Communications team, web administrator, admissions and recruitment staff and other internal partners to evaluate continuous improvement of the Michigan Public Health website, with a focus on user experience, accessibility, and engagement.
In partnership with the Director of Marketing and Public Relations and other internal partners, understand the strengths, opportunities and challenges of each academic department within the School of Public Health and develop annual marketing plans to support their student recruitment goals.
Work to understand and communicate prospective student desires and barriers, and develop strategies aimed at generating interest and engagement among prospective students.
In partnership with business intelligence, collect and maintain relevant data, statistics, and metrics from a variety of digital channels, including social media, web analytics, and market research surveys. Use data to identify opportunities to improve marketing effectiveness.
Anticipate and implement latest digital trends to position Michigan Public Health for the future. Implement best practice principles of information architecture, SEO, usability, user testing, accessibility and web analytics.
Communicate complex ideas and concepts simply for internal members and organizational leadership.
Bachelor's degree and at least 5 years of experience in marketing or digital strategy
Experience managing successful paid digital advertising campaigns using Google Ads, Facebook Business Manager or other platforms
Experience with current web technologies, content management systems, platform integration and industry trends.
Familiarity using platform analytics and monitoring tools, with the ability to analyze and interpret data using visualization tools like Excel, Tableau or others
Experience working with multiple individuals and constituencies in a diverse community. Experience engaging people in developing and working towards shared goals.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 201267
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.