In alignment with the mission and brand for the San Bernardino County Superintendent of Schools (SBCSS), the Senior Communications Specialist collaborates with branches, departments and brand ambassadors to promote SBCSS programs and services through multiple communication strategies to both external and internal audiences. The Senior Communications Specialist employs exceptional public speaking and copywriting skills. This position will identify strategic editorial resources to build support and awareness of the SBCSS programs and services through the development, production, and delivery of high-quality communications materials, campaigns, projects and events.
ESSENTIAL JOB FUNCTIONS • Researches and drafts written content for external and internal audiences including press releases, video scripts, presentations, speeches, talking points, training manuals, brochures, websites, programs, and newsletters; • Manages internal communications including memos, emails, newsletters, and other correspondence; • Updates and reinforces use of the SBCSS brand and style guide to maintain organizational standards; • Liaises with media and handles requests for interviews, statements, photos and other press inquiries. • Maintains and updates press lists, media contact information, and newsletter subscriber lists; • Develops, coordinates, and produces strategic communication projects to build support and awareness of SBCSS programs and services. • Collaborates with departments, school districts and community partners to grow and build awareness of SBCSS programs and services throughout San Bernardino County; • Establishes benchmark levels of brand awareness and communication effectiveness through staff and community surveys, social media, websites and other instruments; • Tracks ongoing progress and success of public relations campaigns, and generates regular reports; • Organizes initiatives and plans events and press conferences. • Coordinates set-up and documentation of events. • May supervise staff or student interns. • Performs related duties as assigned.
Experience working in journalism, communications, public relations, and/or marketing; writing, proofing, and editing various forms of journalistic and marketing materials; working with a variety of graphic software applications; managing projects; utilizing effective client communication and customer service strategies; using web-based communication tools and social media (i.e., Facebook, Twitter, Instagram, YouTube, etc.,); facilitating workshops/trainings.
Skill in the use of PC or Macintosh computer software to prepare a variety of multi-media presentations for use in print, video, online and digital formats; operating still and digital cameras; posting to social media sites; writing various forms of news or promotional materials; analyzing and managing projects; using web authoring tools; producing digital video, graphics and multi-media content for online delivery.
Knowledge of strategic communications, public relations, and marketing practices and techniques; methods used to create graphic images, multimedia presentations, website content, social media design, digital video production, publishing, and marketing; project management; standard office procedures; correct English usage, spelling, grammar, and punctuation; practices used in Associated Press and journalistic style writing; content management systems.
Ability to establish and maintain effective relationships; exercise sound judgment; work independently; communicate effectively in both oral and written form; coordinate projects; develop and meet project timelines and priorities; understand and utilize high-end scanners, printers, 35mm, digital cameras, and digital video production equipment; work varied hours/days at multiple locations; travel to various locations.
Physical Abilities include sitting and standing for extended periods, lifting, reaching, handling, pushing, pulling, fine manual dexterity, talking/hearing, near and far visual acuity, depth perception, color vision.
Additional Salary Information: Excellent Benefits and Pension
Internal Number: 7296
About San Bernardino County Superintendent of Schools
The San Bernardino County Superintendent of Schools office acts as an intermediate service agency between the California Department of Education and the 33 school districts in San Bernardino County to help meet the educational needs of all children county-wide. We are committed to working with our school districts, other agencies, families and the community at large by providing services, information and leadership, always with a focus on students.