The Assistant Director of Creative Services is responsible for executing design/creative strategies for the athletics department including managing brand consistency across all marketing campaigns, graphic design, multimedia content, social media outlets, and marketing web pages. This position is also responsible for graphic design and content creation elements needed for the athletics marketing department’s video board elements, posters, schedule cards, and other projects as assigned. The Assistant Director of Creative Services will also create and manage the day-to-day interactions for Spider Athletics main social media accounts.
Perform all graphic design concepts and creative content for the athletics marketing department.
Oversee and execute creative strategies of social media marketing campaigns for the athletics marketing department.
Serve as the primary content creator and publisher for the department-wide social media profiles to include Twitter, Instagram, Facebook, TikTok, SnapChat and other emerging social media platforms
Maintain and update marketing web pages on RichmondSpiders.com to accurately display the latest information and offerings for tickets, promotions, and Kids Club
Execute marketing automation services in conjunction with department’s Paciolan product to effectively maximize resources available to promote Richmond athletics and sell tickets to revenue-producing athletic events
Utilize analytics tools to monitor performance and fan behavior on social media and email marketing channels.
Provide strategic input into the athletics marketing department’s strategy to develop fan affinity and sell tickets to revenue-producing athletic events
Assist the Athletic Public Relations department with requested design projects for official athletics website and graphic elements
A thorough knowledge and understanding of graphic design using the Adobe Creative Suite is required.
Demonstrated proficiency with social media platforms and their on-going development.
Business acumen with understanding of how job responsibilities advance departmental goals.
General creative thinking and idea generation skills
Strong written and verbal communication skills, the ability to perform accurate detail-oriented work, the ability to communicate effectively with a diverse population and strong interpersonal skills are required.
Experience working with an e-mail marketing platform is preferred but not required. On-the-job training will be provided for using the Paciolan/Adobe platform.
Adherence to all applicable NCAA, conference, and institutional rules and regulations is required.
EDUCATION AND EXPERIENCE:
Bachelor’s degree required
Individual must provide sample portfolio of work in graphic design and social media experience
At the University of Richmond, we’re creative, inclusive, and determined. We’re Spiders, and our mission is to create positive change in the UR community and beyond. Located minutes from downtown Richmond, Virginia, the University of Richmond (www.richmond.edu) blends the intimacy of a small college with exceptional academic, research, and cultural opportunities usually found only at large institutions. There’s only one place like Richmond.
UR is committed to developing a diverse faculty, staff and student body, and to modeling an inclusive campus community which values the expression of differences in ways that promote excellence in teaching, learning, personal development and institutional success. In keeping with this commitment, our academic community welcomes candidates from diverse backgrounds and candidates who support diversity. EOE