NCTA has an exceptional work environment with great benefits!
This position normally operates in a professional office environment. However, remote work may take place due to COVID-19 and any other pandemic or for any reason as determined by NCTA’s CEO.
NCTA seeks a creative leader who can develop and implement a comprehensive strategy to create and promote a variety of content across NCTA’s digital and social media platforms in support of NCTA’s advocacy mission. This individual should be able to strategically assess and understand digital media and trends, including gauging opportunities and risks for engagement, and utilize analytics to optimize NCTA’s digital presence. The Director, Digital Engagement will work closely with NCTA’s senior leadership to maintain a proactive, consistent and credible online presence.
Primary Job Duties/Essential Functions and Responsibilities:
Develop and implement online advocacy strategies, and execute plans to grow and leverage social media audiences, email lists, and website traffic to reach NCTA’s target audiences, including NCTA’s digital grassroots community, Beyond.
Oversee and contribute to the management and production of a variety of content for NCTA?s digital and social media platforms as both a team leader and team contributor.
Develop ideas for creative content (articles, infographics, videos, etc.) that can communicate complicated policy issues to a general audience.
Regularly evaluate digital and SEO strategies and tactics to ensure they align with the organization’s strategy and policy objectives.
Measure and optimize our digital platforms to maximize impact and expand our digital footprint, including generating ideas to increase online engagement, grow current base of advocates, and create new mobilization tactics.
Assist with management of digital editorial calendar for all of NCTA’s brands, including the distribution of advocacy content such as emails, new web content and social media.
Build digital advertising plans to promote NCTA content via search, social media and other media.
Assist with management of Salesforce and Salesforce Marketing Cloud in coordination with the digital advocacy team.
Manage timelines, budgets and resources in a timely and efficient manner.
Utilize social listening and analytics tools to generate insights.
Qualifications & Experience:
At least 7 years of experience managing digital content and social media platforms for campaigns, brands or businesses.
Proven success developing and implementing tactical plans that build and nurture online stakeholders.
Experience establishing digital metrics, developing insights and recommending strategies that achieve specific goals.
Strong verbal, written, and presentation skills, as well as project management and organizational skills.
Passion for and experience with managing social media presences and an interest in the latest trends.
Creative thinker with ability to translate ideas into written and visual storytelling.
Demonstrated ability to develop messaging that best represents the organization’s voice and tone online.
Very high attention to detail and strong interpersonal skills.
Analytical skills, comfortable working with, interpreting and presenting data, as well as the ability to effectively communicate information and ideas in written and verbal format.
Bachelor’s degree in liberal arts or communications, marketing, advertising, public relations and/or related fields.
Experience using Word Press, Drupal, HTML and web content management systems.
Experience using Salesforce, Salesforce Marketing Cloud and other email marketing software.
Proficiency in Microsoft Office Suite.
Proficiency in Google Analytics and other social media insights and analytic tools.
Basic video and photo editing skills, including Adobe Creative Cloud.
Ability to manage multiple projects under tight deadlines.
Only applicants who submit a cover letter and resume will be considered.
Telecommuting is allowed. Employer will assist with relocation costs.
Internal Number: 1
About NCTA - The Internet & Television Association
NCTA - The Internet & Television Association, formerly the National Cable & Telecommunications Association, the National Cable Television Association and, prior to that, the National Community Television Association, was chartered in 1952 in Pottsville, Pennsylvania, where it had a membership consisting of 19 operators. Offices were opened in Washington, D.C., in 1953. In 1967, the name was officially changed to National Cable Television Association, and in 1981 the Association moved to 1724 Massachusetts Avenue, N.W. In 2006, NCTA moved to its current offices at 25 Massachusetts Avenue, N.W., Washington, D.C. NCTA’s Board of Directors changed the name of the association to The National Cable & Telecommunications Association in 2001 and as of December 2016, the Board approved a name and brand change to NCTA – The Internet & Television Association.
NCTA – The Internet & Television Association is the principal trade association of the cable television industry in the United States. Its members include owners and operators of cable television systems serving more than 85% of the nation’s cable television customers, as well as more than 200 cable program networks. The cable industr...y is also a leading provider of residential broadband service to U.S. households. Cable companies also provide state-of-the-art competitive voice service to more than 30 million customers.
On behalf of its membership, the Association's primary mission is to advance the cable television industry's public policy interests before Congress, the Executive Branch and the Courts, and, in addition, to encourage and promote the industry's operating, programming, and technology developments in order to better serve the American public.
NCTA’s challenges and goals as an association are to stimulate public policy which fosters the growth and prosperity of the cable industry. To achieve this end, NCTA's employees, who are highly visible as industry representatives, are expected to perform at a consistently high level of professionalism. Just "doing the job" is not enough.