The primary roles of the Manager of Digital Strategy are to develop, oversee and direct strategies for web-based communication including social media. The candidate will develop, edit, coordinate and publish content for the ECU.edu homepage, the ECU News Services website (news.ecu.edu) and other portions of the website such as socialmedia.ecu.edu and the experts directory. This position maintains an editorial calendar to keep sites updated regularly with relevant, compelling content. This position supervises one social media specialist and works closely with that person to develop communication strategies for the university's 12 official social media accounts – with a combined audience of 300K+ – and oversee the implementation of those strategies. This position will serve as editor of ECU.edu, the university home page. This position will also forecast, track and report digital performance, including web and social media data via Google Analytics and Falcon Measure, and interpret the data and apply insights to enhance news judgment.
This position will, at the direction of the Deputy Director of News Services, develop and coordinate elements needed for digital content that accurately reflect ECU, its mission and vision, and will engage audiences. The position will work closely with the Chief Communications Officer and Deputy Director of News Services to provide editorial support and direction to university leadership, including coordinating special web and social media projects and strategic communication. As a senior member of ECU News Services, the Manager of Digital Strategy is required to act in an independent manner with minimal direct supervision and is expected to exercise sound independent professional judgment in decision making. Responsibilities include but are not limited to: · Providing strategic content oversight and support for ECU's public web presence, including managing, editing, posting and publishing timely, relevant and accurate content for the university website's home page and the ECU News Services home page. This includes posting information to web pages when needed including at night and on weekends for emergencies · Promoting brand messaging throughout the ECU web presence and social media platforms that is consistent with overall university communications strategies and supporting integration of those messages on web pages and social media accounts managed by other departments. This also includes working with senior university leadership and others. · Managing ECU's social media presence through multiple platforms (e g., Facebook, YouTube, Twitter, Instagram, TikTok, etc.) and supervising the social media specialist. · Collaborating with photographers, videographers, writers, social media managers, faculty, staff and students across campus to develop and implement digital projects and communication plans. · Using social media listening and measuring services to maintain and monitor the university's social media presence · Assisting with communication during an emergency or reputational crisis. This position is a lead level operator for the ECU Alert system when needed, including nights and weekends if there is an ongoing crisis and acting as operator for ECU Lite web page in university emergencies and overseeing social media response in emergencies. · Managing oversight of Localist, the hosted university calendar..
Special Instructions To Application:
* Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write 'see resume' on your application when completing the job duties section. * If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment). * Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities. * Applicants must be currently authorized to work in the United States on a full-time basis.
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Full time or Part time: Full Time
Position Location (city): Greenville
Position Number: 950559
Organizational Unit Overview:
University Communication (UC) translates ECU's message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors. Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums. UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.
To be a national model for student success, public service and regional transformation, East Carolina University uses innovative learning strategies and delivery methods to maximize access; prepares students with the knowledge, skills and values to succeed in a global, multicultural society; develops tomorrow's leaders to serve and inspire positive change; discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond; transforms health care, promotes wellness, and reduces health disparities; and improves qualify of life through cultural enrichment, academics, the arts, and athletics. We accomplish our mission through education, research, creative activities, and service while being good stewards of the resources entrusted to us. East Carolina University delivers on the promise of opportunity. We open doors. We improve lives. We transform the present, and we discover the future. In these ways and more, we serve our community, our state, our nation and our world as together we reach toward our greatest potential. Tomorrow starts here.