Posting Summary: Position Summary This position provides oversight of all external operations for the Tennessee State University- Department of Intercollegiate Athletics. This individual will report to the Director of Athletics and will be responsible for the strategic direction, oversight, coordination, leadership and active participation in the revenue generation and external functions, while serving as a member of the Director of Athletics' executive leadership team. Responsibilities ?Providing leadership for: revenue generation units; athletics fundraising, engagement and stewardship, ticket operations, corporate partnerships, athletic media relations/communications; marketing; promotions; merchandise sales; brand management; licensing; creative services; video production units and special events. ?Develop and execute a strategic marketing/fundraising and business plan, engage stakeholders to identify and prioritize marketing/fundraising initiatives that achieve the department's revenue goals. ?Determine appropriate budget allocations of chosen initiatives. ?Oversees the Department's strategic communications efforts, including public relations, athletic communications, social media and the athletics website. ?A proactive approach to identify opportunities to create and put into action content/projects/stories that will positively influence and generate increased support and involvement in Tennessee State Athletics. ?Leverage social media and communication strategies to drive ticket sales and brand awareness. ? ?Direct and supervise staff to plan, create, execute and be responsible for promotional activities, in-game assets, video board content/operations and the general in-game environment. ?Foster increased fan engagement/interaction resulting in an enhanced in-game experience. ?Supervise Ticket Operations to ensure proper reporting and accounting of revenue, elite customer service, and effective communication ?Cultivate a sales culture that maximizes generating revenue in an atmosphere of accountability, competitiveness and excellence ?Develop sales strategies, systems, and processes to consistently retain season ticket members, identify creative new revenue streams, and produce additional revenue ?Develop and implement systems that provide real-time data to drive revenue generating decisions, marketing automation, and provide support to sales. ?Responsible for constructing, implementing, and executing strategic campaigns designed to drive revenue centered around ticket sales and new donor cultivation. ?Exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Ohio Valley Conference, University, and Department of Intercollegiate Athletics' Code of Ethics. ?Contributing to the maintenance of sound working relationships with all members of the Department. ?Assume other responsibilities as assigned by the Director of Athletics.
Internal Number: 220_57110
About Tennessee State University
Tennessee State University is committed to excellence and has been consistently listed in the U.S. News & World Report’s “Guide to America’s Best Colleges” for more than a decade. Founded in 1912, TSU is a comprehensive, urban, co-educational, land-grant institution in Nashville, Tennessee. The university has been served by seven presidents, including Dr. Glenda Baskin Glover, who is currently serving as our eighth president.TWO CAMPUSESOur Nashville home offers two locations—the 500-acre main campus nestles in a beautiful residential neighborhood along the Cumberland River, and the downtown Avon Williams campus sits near the center of Nashville’s business and government district.