Supports the research and development of content strategy guidance and best practices for all media channels by creating content strategy documentation in relevant formats such as slide decks, Google Docs, Google Sheets, etc.
Assists the Content and Communications team editorial process with content planning and creation for all channels.
Facilitates all content-related work with the department, including working in each of our content management systems and supporting other efforts, such as content migrations into new templates.
Aids in website content strategy development and content execution, including working collaboratively on information architectures, wireframes, flowcharts, content outlines, and helping assure strategic execution against those documents.
Expedites social media content strategy development and strategic content execution.
Supports email content strategy development and strategic content execution.
Maintains paid media content strategy development and strategic content execution.
Other content strategy and content duties as needed.
Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
May train the work of lower level marketing staff.
Performs other related work as needed.
Bachelorâ™s degree in a writing-related field, such as journalism, English, or communications.
Minimum three years of experience in content strategy, content planning, and content development within a brand, agency, or publishing environment.
Employment history in higher education.
Knowledge of researching and outlining strategic approaches to content across media channels.
Background working in content management systems, including web content management systems, social platforms, email, and other systems.
Proficient with integrating SEO keywords into copy in order to ensure content is optimized for search engines.
Strong project management, analytical problem solving, and troubleshooting skills.
Excellent editorial judgement and strong storytelling skills across channels, as well as outstanding oral and written communication and interpersonal skills.
Work independently and as a part of a matrix team environment team.
Learn, understand, and apply new technologies.
Impeccable attention to detail. Â
Cover Letter (required)
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Internal Number: JR11713
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