Chronic Spontaneous Urticaria (CSU), affects 1.5 M patients in the US, with only a small number of patients achieving complete resolution of symptoms. Patients suffer from unpredictable itchy/painful hives and angioedema resulting in depression or sleep disorders with a strong impact on work productivity and QoL. The treatment journey is fraught with misdiagnoses and suboptimal treatments that do not target the root cause of disease. This is driven by lack of awareness and deeply engrained practice behaviors amongst allergists, dermatologists and PCPs.
We are building a legendary team for a legendary launch. As the Associate Director of HCP Experience, you will have the opportunity to shape the under-served community, build the ultimate experience for our customers, change deeply engrained behavior in CSU management, and drive innovation.
If you are a highly energized, passionate marketer with an agile mindset and collaborative spirit that wants to join a team of change-makers that will create an inflection in society, we look forward to hearing from you. The current and future opportunities for this brand are limitless.
Specific responsibilities will include but are not limited to: * Go above and beyond traditional approaches and create a human purpose brand that aspires to have an distinctive impact on people and society * Translate ecosystem-defined patient and HCP needs into a compelling brand value proposition that will drive HCP behavior change in CSU pre and post launch * Drive readiness of the multi-specialty branded launch (focus on Allergy), including competitive positioning, brand value proposition, promotional campaign & messaging, omni-channel & field readiness * Understand the digital journey to reach patients and influence HCP conversations, as well as ensure the HCP understands the entire ecosystem * Develop and execute a data and insight driven HCP engagement strategy, integrated with patient and payer strategy * Understand competitive landscape that have implications on HCP marketing strategies and programs
General responsibilities will include but are not limited to: * Development and oversee execution of the branded strategy in a multi-specialty space, priorities, and activities across all segments or channels within a given vertical * Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics * Own relationships with agency partners to ensure execution towards objectives * Execute or advise on execution of marketing strategies and tactics by channel / stakeholder aligned with the brand strategic imperatives and grounded in insights * Partner with marketing as well as functional teams to generate meaningful insights that are foundational for brand strategy * Maintain effective internal communications to ensure relevant company functions are informed of marketing objectives and key initiatives * Effectively interact with internal customer groups (e.g. Sales force, TLLs) to understand needs and handle requests as needed; aid in the development of field-facing updates and communications * Develop and sustain strong working relationships with other brand marketers and key stakeholders to ensure alignment and message consistency across customers and channels * Collaborate with Global on strategic initiatives and brand issues; align with Global, as appropriate, on global brand strategy