Manage all industry-facing communications, playing a key role in Visit Baltimore’s corporate storytelling and stakeholder engagement through earned, owned, shared assets, and other relevant channels.
Reporting to the Senior Director of Communications and Partnerships, this position will serve as a media relations specialist, proactively pitching media stories that elevate the organization’s advocacy and business initiatives, managing crisis communications and reinforcing corporate values through consistent messaging.
The ideal candidate has 5+ years’ experience in communications, is a superb writer/proofreader and pragmatic researcher. Experience in executive communications, speech writing and working with media to advance strategic business objectives a plus.
Essential Duties and Responsibilities:
Responsible for crafting and editing Visit Baltimore’s industry-facing communications, including but not limited to executive presentations and emails, fact sheets, research reports, partner collateral and Annual Report
Serve as point of contact for all local and trade media queries, vetting requests, drafting talking point memos, facilitating interview prep, and supervising reporter interview sessions to maintain story appeal
Lead proactive media outreach for Visit Baltimore special promotions such as Baltimore Restaurant Week and National Travel & Tourism Week, crafting the PR plan and executing tailored pitches
Build, organize and maintain media lists for proactive outreach to local and trade markets
Keep the master copy of internal Crisis Communication Plan, overseeing updates and distribution
Ensure messaging consistency across Visit Baltimore, working as the primary communications point of contact for all written collateral across the association
Assist with the writing and delivery of partner updates and calls to action, including, but not limited to a partner newsletter
Manage a master document of talking points to be used for external speaking engagements, maintaining accuracy and consistency in tone, message, and data
Work closely with research staff to prepare regular industry trend, research, and advocacy updates organizational mission and strategic priorities
Provide support in the development, promotion and amplification of activations related to Visit Baltimore’s partner events, including the Annual Meeting and National Travel & Tourism Week
Elevate Visit Baltimore’s executive voices and advocacy efforts, researching and facilitating President & CEO speaking engagements that raise awareness of the impact of tourism with business and resident communities
Identify relevant award submission opportunities and lead application development and review
Draft content for President & CEO’s social media pages, identifying opportunities to engage Visit Baltimore in relevant conversations
Ensure messaging consistency across departments, working as the primary communications point of contact for all written collateral across the organization
Provide writing and proofreading support as needed
Other duties as assigned.
Basic Qualification Requirements:
Bachelor’s degree in journalism, communications or related field, and a minimum of five years’ experience in writer/editor roles that required daily content development to writing, editing, and publishing.
Strong understanding of local and state politics, media relations and the travel and tourism industry preferred, but not necessary.
Demonstrated ability to successfully manage multiple assignments and projects in a fast-paced environment.
Exceptional organizational, presentation, and written and verbal communications skills.
Ability to cultivate positive and effective internal and external working relationships.
Ability to work well independently with limited supervision and with a collaborative team.
Knowledge of media and public relations best practices and trends.
Working knowledge of Microsoft Office Suite, Office 365, and Outlook. Simpleview CRM experience preferred.
Interested candidates should forward their cover letter, resume and salary requirements to firstname.lastname@example.org. NO PHONE CALLS PLEASE. Visit Baltimore is an Equal Opportunity Employer.
About Visit Baltimore
Visit Baltimore generates economic benefits for Baltimore City through the attraction of convention, group and leisure visitors, and works to provide a positive experience for all guests.
Visit Baltimore is the official destination marketing organization (DMO) for Baltimore. Established in 1982, we are a 501(c)(6) not-for-profit corporation.