The social media coordinator assists with planning, implementation, monitoring and measurement in support of Washington Universityâ™s social media strategy, in order to increase brand awareness, build audience and drive engagement across university channels. WashU OBGYN supports the use of social media initiatives that seek to share and support its educational, research and clinical missions. The Social Media Coordinator will work with the OBGYN Marketing & Communications manager to develop messages and content in concert with the department's communications objectives. During the pandemic, it became necessary to create an engaging digital presence through the use of social media and web content.
Primary Duties and Responsibilities
Write, edit and maintain a content calendar for social media outlets for the Department of OBGYN at Washington University; engage in content writing process, gain insight from subject matter experts, design/create and manage flow of pre-approved photos, graphics and videos for social media posts; assist in developing campaigns for resident/fellow recruitment as well as patient facing campaigns.
Monitor conversations about the OBGYN department on social media outlets.
Website maintenance & design; rewrite and write content for the OBGYN website and other web-based communications.
Coordinates and assists with material design, photoshoots and video creation, including editing as needed.
Order/update materials such as brochures, handouts, business cards, surgery scheduling sheets, surgery packets, sell sheets; assists with program preparation/presentation/events as required.
Perform other duties as assigned by the OBGYN Marketing & Communications manager.
Expertise with Adobe Indesign, Illustrator, and video editing software.
At least two years of direct experience in a health care setting.
Familiarity with planning of social posts and advertising initiatives.
Ideal candidate will have at least one year of experience with content creation for, and monitoring of, multiple social media channels for an organization.
Effective verbal, written and interpersonal communication skills.
Expert level of attention to detail.
Demonstrated Microsoft Office Suite abilities.
Effective working knowledge of Adobe Creative Suite.
Possess a passion for digital and interactive media.
Ability to work well with faculty, administration and staff.
Ability to interpret academic subjects related to medicine and healthcare to lay audiences.
Excellent presentation and interpersonal skills.
Bachelor's degree in english, journalism, communications or marketing, with a mastery of writing for the web.
Extensive familiarity with social networks (Facebook, Twitter, blogs, YouTube) and emerging technologies (including mobile), Internet culture and etiquette.
At least twoyears of experience with the development, editing and optimization of content for digital communications.
$42,100.00 - $69,600.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to an individualâ™s sex, race, color, religion, age, disability status, protected veteran status, national or ethnic origin, gender identity or expression, sexual orientation. Women, minorities, protected veterans and the disabled are strongly encouraged to apply.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.