Role: Temp Hire (12 month, 40 hour/ week position)
Title: Communications and Events Specialist
OVERVIEW The Communications and Events Specialist is responsible for the accurate and timely implementation of crucial communications and events as part of the undergraduate application for admissions cycle.
This is a full-time, temporary position, for no longer than 12 months. The salary range is $42,000 to $45,000 depending on qualifications. This includes an excellent benefits package including medical/dental/vision/life/LTD insurance, 403(b) retirement plan, 22 days paid time off, one personal holiday in addition to the existing 11 University holidays.
The University of Minnesota offers a comprehensive benefits package including: Competitive wages, paid holidays, vacation and sick leave Low cost medical, dental, and pharmacy plans Health care and dependent daycare flexible spending accounts Excellent retirement plans with employer match Disability and employer-paid life insurance Wellbeing program with reduced insurance premiums Tuition reimbursement opportunities covering 75%-100% of eligible tuition Student loan forgiveness opportunity Opportunities for growth and promotion Employee Assistance Program
APPLICATION MARKETING Coordinate the implementation of a multi-channel strategic communications plan that supports the University of Minnesota’s successful recruitment of culturally diverse and academically prepared students. Maintains a specific focus on communications that showcase the benefits of University of Minnesota and its undergraduate programs.
· Enhance the University of Minnesota's brand and reputation among public stakeholders, including high school students, their parents, high school counselors, community college, and the general public. · Implements communication initiatives, strategies, and issue resolution.
Coordinating, overseeing, and executing the activities related to producing communications for internal customers and University-wide stakeholders—primarily students through multi-media channels; families through Gopher Family Connection; and high school counselors. Direct production and vendor activities related to producing communication, marketing, and public relations materials. Partner with Printing Services printing consultant and designer as well as Addressing and Mailing staff to implement work. Coordinate with technology staff. Collect budget information including estimates and final costs for all communications projects to ensure office budget is maintained.
WRITING & EDITING:
Writing and editing of content for publication in print or electronic mediums. General responsibilities may include: copywriting; editing content for message and grammar; writing of various original content (e.g. articles,, talking points, email communications, etc.); conducting interviews for content or concept of content; and/or determining concept and direction of articles.
PUBLIC RELATIONS: Create and deliver communication strategies to inform and engage internal and external constituents (students, parents, schools, and community contacts) about University programs and opportunities.
EVENT IMPLEMENTATION: Plan and manage on-campus and virtual recruitment events that support the University’s enrollment objectives. Approximate event numbers will vary, but include 8 events for summer, tbd for fall (~20-25) and ~50-60 for spring. We will finalize the mix of in-person and virtual events over the summer.
Implement customized on- and off-campus event experiences that use event best practices to showcase the benefits of enrolling in each U of M college as well as multicultural community, honors community, and regional community (events held nationally) opportunities which showcase the University’s focus on the undergraduate experience. Includes full coordination of pre-event work and day-of event implementation. The Event Coordinator is responsible, in collaboration with the recruitment team lead for ensuring that the recruitment events provide unique, personalized, and customized experiences and opportunities that match the student’s needs and interests and make it possible for the prospective and admitted student to see themselves enrolling at the U of M Ensure the coordination of parking, communication, faculty, student volunteers, University departments, special-needs accommodations, and other customized logistical details for each visitor Collaborate with on- and off-campus stakeholders/partners to ensure sponsored events are appropriately staffed as required with college partners, alumni volunteers, and admissions staff. Also includes the day of coordination of student staff working the event. Collaborate with key partners—including Housing & Residential Life and Parking & Transportation Services for day of implementation as needed—around the campus event experience to ensure that families have a positive, friendly, smooth experience while on campus, from the moment they enter a parking ramp to the moment they leave at the end of the day.
REQUIRED QUALIFICATIONS: Bachelor’s Degree in Communications, Journalism, Strategic Communications, Marketing, Art or related field or non-communication related degree with two years of additional professional communications experience or a combination of related education and work experience to equal at least six years. Strong editing, writing and project management skills. Excellent organizational and coordination abilities Excellent written and oral communication skills, including public speaking experience Demonstrated commitment to diversity Demonstrated ability to work independently and take initiative
PREFERRED QUALIFICATIONS: Non-communications bachelor's degree is acceptable, but candidates must possess an additional two years of professional communications work experience. Four years of professional communications work experience; six years of professional communications work experience required for candidates with non-communications bachelor's degrees.
Internal Number: 341644
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.