At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Application Review Date
The First Review Date for this job is: June 29, 2021
The ASUC Student Union is the hub of student life on the UC Berkeley campus. Committed to all students and an inclusive campus community, the Student Union enhances the student experience by providing quality services and programs that foster experiential learning opportunities and ensures a balanced learning environment. As a partially financially self- supporting department within the Division of Student Affairs, it derives income through student fees; retail operations such as the Amazon Hub, Bank of the West, The Cal Student Store, vending, food service, and a variety of self-operated units such the Berkeley Art Studio, Publications and Media Center, Creative Lab, and Events Services. In addition, the ASUC Student Union provides the ASUC student government and organizations with financial and marketing services.
A storyteller, first and foremost, with innovative ideas and an ability to bring them to life in unique, compelling ways. Uses digital media concepts to enhance the public's understanding and appreciation of the ASUC Student Union and its subsidiary units and businesses. Works within the Student Union's family of social media feeds and websites in creating engaging, creative, content for our campus community. Regularly updates our activities, events, products and information, on online forums, listings, and calendar sites. Uses brand guidelines to distinguish the Student Union's voice online. Creates unique and original content using a mix of photography, video, illustration, sound, and text. Works with the Student Union's creative team in creating new design and content elements.
Develop and Execute Effective Social Media Campaigns:
Maintain our social media presence across all digital channels.
Coordinate with our Student Union Experience team in deploying virtual programs.
Manage Student Union social media accounts, including but not limited to: Student Union Facebook and Instagram feeds, Creative Lab Instagram feed, Event Services Facebook and Instagram feeds, Berkeley Art Studio Facebook and Instagram feeds, Bear's Lair Facebook and Instagram feeds.
Oversee social media schedule and calendaring (Trello and Hootesuite) taking special consideration for campus events, the academic year, cultural and pride months, and other important events effecting UC Berkeley students.
Identify, develop and publish content to drive inbound traffic, including elements of text, photography and video.
Work with our Graphic Designer in creating engaging design elements to accompany social media content.
Manage the Student Union's Online Presence:
Raise Student Union and related businesses' profiles on third-party review sites to increase referral traffic.
Increase organic search rankings and referral traffic.
Keep third-party and campus directory sites (GoogleMyBusiness, Yelp, events.berkeley.edu, etc.) up-to date for all units and businesses within the Student Union.
Work with Student Union vendors on refreshing web content and reporting out-of-date content to vendors.
Create and Manage Content for Our Family of Websites:
Build out weekly website updates to support campaigns, initiatives, and events.
Execution of copy for the Student Union family of websites, including landing pages, registration pages, and donation forms.
Work with unit coordinators to keep websites fresh and content relevant.
Work with our Graphic Designer in creating engaging design elements to accompany website content.
Collaborate With Press, Influencers and Bloggers:
Draft simple news releases, routine statements, text, and brief articles.
Leverage content to achieve free earned media across popular blogs and relevant online media properties.
Coordinate with influencers in order to drive traffic and revenue to our businesses.
Monitor, Respond and Report on Online Conversations:
Implement best practices and leading digital experiences/tools to increase engagement and conversion.
Uses political acumen when responding to trolls, offensive or inappropriate comments, and sensitive topics.
Maintain file of digital news clippings and records of media placements.
Promptly answers incoming questions regarding the Student Union through our social media accounts.
Effectively Deliver Quarterly Reporting:
Measure and report on the performance of digital marketing campaigns.
Identify and track relevant key performance indicators around program launch and audience engagement.
Prepare and distribute information into an accessible presentation as requested.
Monitor performance, identify opportunities for improvement and make investment/channel recommendations to leadership.
Follows Responsible Online Practices:
Secure all social media and website passwords and immediately reports 'hacks' of social media accounts or websites.
Act as an ambassador of the Student Union by engaging the public in an open, non-political, non- offensive, manor in both professional and personal online identities.
Ensure that all content created abides by UC Berkley's 'Principles of Community.'
Maintain confidentiality when appropriate.
Working knowledge of concepts and principles of news, media communications and media relations.
Highly skilled in social media and electronic communications to disseminate messages to target audiences. Some familiarity with SEO.
Good written, verbal, interpersonal communication skills and political acumen.
Good research and organizational skills.
Skill to maintain confidentiality.
Bachelor's degree in related area and/or equivalent experience/training.
Working knowledge of the ASUC Student Union and UC Berkeley, its achievements, mission, vision, goals, objectives, programs and infrastructure.
Graphic design skills a HUGE plus. Including technical know-how of graphic design software (Adobe Illustrator, Canva).
Video creation and photography skills a HUGE plus. Including technical know-how of photo and video editing software (Photoshop, IMovie, Premier Pro or Rush)
Salary & Benefits
Salary is commensurate with experience. Hiring range is $28 - $30/hour. For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying.
This is a 60% (24 hours per week) career position.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.