The Creative Manager, under the direction of the Director of Marketing in the recently-reorganized Division of University Relations, provides creative direction and design support to propel Texas A&M University-San Antonioâ™s brand and priorities for a university-wide portfolio of clients. The role overseas the creation and production of deliverables for internal and external activities across multi-media platforms. Supporting university admissions, advancement, and university priorities, the Creative Manager is integral to advancing the universityâ™s reputation through high quality, compelling and creative products to support.
Roles and Responsibilities:
Sourcing and creating high quality creative images and designs.
Conceptualizing multimedia treatments to enhance storytelling impact and coordinating with the advancement.
Communications and marketing teams.
Maintaining and enhancing the universityâ™s brand and identity using ensuring best practices, effective and efficient project and production workflow are maintained, and providing expertise and client support leveraging department expertise in a highly collaborative environment.
Provides proactive and timely counsel and expertise to determine multichannel design solutions and products ensuring that deliverables reflect institutional brand and identity.
Manages project work flow and details including concepts, timelines, budgets, client communications, deadlines, and quality control.
Maintains production calendars and produce regular reports to inform scheduling, resource allocation and project budgets.
Serves as institutional brand ambassador and guardian across various institutional platforms (print, digital, environmental application).
Collaborates with university communicators to ensure institutional and client priorities are effectively and efficiently delivered to the highest standard.
Prepares and reviews printing specifications, including job costing data ensuring accurate, timely and consistent information with Administrative Coordinator, Business Operations Administrator and vendors.
Evaluates and recommends vendors and purchases.
Maintains a high standard of professionalism and proactive management of client support ensuring that best practices are followed throughout the project from concept to delivery.
Ensures the departmentâ™s consistent use of project management software including timely, accurate and consistent information as well as keeping division leadership, clients, contractors and vendors aware of deadlines and work flow concerns.
Collaborates with internal clients to provide creative direction including enrollment management, advancement, division of university relations, and office of the president, athletics, alumni relations and academic affairs.
Integrates and aligns print and digital media to comply with institutional identity and branding guidelines.
Performs other duties as assigned.
Supervises staff designers, student employees and contractors.
Required Education & Experience:
Bachelor's degree in Journalism, Public Relations, English, Writing, Communications or a related field.
Five years of experience in creating designs, management production tool, best practices and resource use and allocation, and project work flow across multiple platforms and application (digital, video, social media, print) and an understanding of higher education audiences.
Preferred Education & Experience:
Masterâ™s degree preferred.
Previous experience as a contributor to a highly functioning, quality focused creative and/or content production teams and record of effective collaboration in a dynamic, fast-paced entrepreneurial environment.
Experience in translating complex ideas and concepts or original thinking into clear and compelling designs to drive awareness, calls to action and engagement.
Excellent verbal and written communication across multiple platforms across print, digital, video, and other design-related platforms including key words and SEO.
Knowledge of and experience in higher education environments (academic, administrative).
Ability to multitask and work cooperatively with others and assign, monitor and recommend staffing and resource allocation including in-source and outsourcing and development and management of contractors including scope of work, project management and successful implementation.
Knowledge, Skills and Abilities:
Record of producing high quality creative products across multiple platforms for diverse application
Understanding of audience demographics and preferences and the impact of design and the use of images, fonts, graphics
Presenting concept visualization through sketches, drawings and illustrations to inform clients and the creative process
Managing design changes and improvements throughout the development process and review cycles
Integrating technical and visual solutions into a design concept
Using graphic design and other relevant software
Strong communicators who thinks creatively, detail-oriented and able to meet deadlines
Thrives in a collaborative environment and possess strong problem-solving, decision-making and organizational skills.
Ability to multitask and work cooperatively with others.
Customer-driven approach to creating marketing, storytelling and advertising materials.
Assist with maintaining a comprehensive editorial calendar in line with brand, product, and executive, centralized and internal communications strategies.
Cover assigned stories or identify potential stories, cultivate sources, conduct interviews and research, and write accurate, engaging copy for marketing collateral including digital platforms.
Demonstrated experience in managing multiple tasks, evolving priorities and quick, timely, accurate production deadlines.
Must have strong writing and editing skills, be familiar with AP style and copywriting for digital platforms.
Must work well independently and as a constructive member of a team with the ability to guide and inspire staff in a dynamic, fast-paced entrepreneurial culture while determining marketing and communication priorities.
Must be enthusiastic about promoting higher education in a diverse and inclusive environment.
This position must work well with students, faculty and staff at all levels within a diverse, multi-cultural, collaborative environment and respect collaborative processes.
Reports to:Â Director of Marketing Strategies
Other Requirements: May be required to work beyond normal office hours and weekends.
Please make sure to provide the following documents:
Cover Letter to include two professional references
For detailed instructions on how to apply for any positions on our website, please use the following link:
Internal Number: R-039382
About Texas A&M University - San Antonio
Texas A&M-San Antonio provides affordable higher education opportunities to students from over 30 counties in the surrounding South Texas region, and has graduated over 5,000 students who are career-ready in a variety of in-demand fields such as education, business, information technology and cyber security, criminology and biology.