As one of the country’s top 10 professional public policy and planning schools, the Humphrey School of Public Affairs prepares students to lead in communities worldwide as well as produces events for the public. These events promote dialogue around public affairs and important policy topics, from social justice to environmental sustainability. In 2019 (pre-pandemic), the Humphrey School of Public Affairs at the University of Minnesota produced 160 events, with attendance ranging from 30–300 people.
The events manager is at the center of it all, as they lead strategic planning and execution of events hosted by the Humphrey School, including high-profile public events that feature senior level officials from local, state, and national government entities. The events manager oversees all aspects of event execution including budgeting, vendor management, marketing and public relations, speaker coordination, on-site logistics, and direction of volunteers. They are responsible for building relationships with community partners and various external and internal stakeholders including faculty and staff of the Humphrey School and University departments.
Reporting to the director of communications, this person works closely with senior leaders, particularly the director of development and School deans, to develop programming and content for events that support the Humphrey School mission.
The University of Minnesota is an Equal Opportunity Employer. Black, Indigenous, people of color, LGBTQIA+, women and members of historically underrepresented communities are highly encouraged to apply.
Programmatic/Events Strategy (25%) • Initiates, designs, and executes Humphrey School and co-sponsored events for the School community, external organizations, University, and community partners. • Develops and implements an annual events strategy to advance the School’s goals and mission in coordination with the director of communications and senior leaders. • Establishes policies and best practices for Humphrey School events to ensure consistency, branded, and widely attended events. • Provides consultation to School senior leadership, staff and faculty on event management and trends. • Builds relationships with School community and community stakeholders and leaders to create meaningful events.
Marketing and Communications (25%) • Leads the marketing strategy in coordination with the communications staff for Humphrey School and co-sponsored events; works with other event planners at the School. • Develops marketing and public relations materials for Humphrey School events, including the writing and production of all printed and electronic materials for events in coordination with director of communications and other senior leaders. • Manages announcements, monthly events digest, and event attendance follow-up communications using University’s mass email system. • Creates promotional plans for each event including email marketing, social media, and community calendars. • Manages mailing lists, databases of participants and stakeholders, and other electronic and printed records of activities. • Writes and creates other materials as needed for events (i.e. introductions, talking points, run of shows, etc.)
Work Environment The job is performed indoors in a variety of settings, including the office, conference rooms, and classrooms. Many of the meeting sites may be at locations outside the Humphrey School, mainly in the Twin Cities metro area. Events are occasionally during evening hours and on weekends.
Within the Humphrey School our concept of creating a diverse community broadly encompasses people with identities that have been historically marginalized in our society and underrepresented in higher education and the realm of public affairs, particularly: people of color; indigenous peoples; new immigrant populations; people with both visible and hidden disabilities; women and people of all gender identities and expressions; and, first-generation college students.
We also recognize issues of access and climate for individuals who might encounter barriers based on their religious expression, age, national origin, ethnicity, or veteran status.
The Humphrey School is committed to creating, inviting, and welcoming individuals into an environment where all people have an opportunity to learn and contribute. Within the Humphrey School we seek always to include multiple and potentially divergent perspectives into a common community of inquiry and learning.
Specifically articulate that you meet the required qualifications on your application materials (resume and cover letter).
Required Qualifications • Bachelor’s degree in hospitality, communications, journalism, marketing, or related field plus at least two years professional experience, or six years combined equivalent education and experience, with progressive responsibility in events or communications related roles. • Proven experience as event manager. • Outstanding verbal and written communication and negotiation ability. • Demonstrated attention to detail; strong organizational and problem-solving skills. • Proficiency with Microsoft Office Suite, Google, and software and internet savvy. • Excellent time management and ability to manage multiple projects independently. • Experience interpreting financial data and managing budgets, as needed to set production goals. • Must be able to work an open and flexible schedule, which may include nights and weekends.
Preferred Qualifications • Progressive responsibility in events- or communications-related roles. • Demonstrated ability to manage multiple tasks and a diverse range of responsibilities, and produce timely results in an unstructured, fast-paced environment. • Demonstrated knowledge of events marketing, with ability to build audiences. • Experience with email marketing services. • Sales skills and ability to build productive business relationships. • Experienced leader and supervisory competencies. • Experience working with Adobe Creative Suite, Destiny One Workforce and Community Solution, and Salesforce Marketing Cloud software. • Experience interacting with/supporting high-profile state and national figures.
Physical Requirements • Ability to communicate orally is important. • Regular use of the telephone and e-mail for communication is essential. • Standing, sitting, bending, moving objects (e.g. setting up tables and chairs in meeting rooms), and lifting (up to 25 lbs.) may be common. • Good manual dexterity for the use of common office equipment such as computer, calculator, and copiers is required.
Full-Time Position (40 hours per week)
Anticipated Start Date: August 23, 2021. Position will remain open until filled.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.