Stryker is one of the world’s leading medical technology companies and, together with our customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine. Learn more about our award-winning organization by visiting stryker.com
The Job's Mission
The Product Manager forTrauma-Trauma and Extremities divisioninBelgiumwill be responsible for partnering with the European Brand Managers,in countrymanagement teamand fellowProduct Managers acrossBelgium andBeNePolregionto develop and implement amarketing strategy for thefranchiseproduct portfolio locally.Reporting to the Business Unit DirectorBeNePol, the product manager will work collaboratively across the region to deliver tailoredcommercial marketing plans.The aim is tomaximizecustomer satisfaction and drive market share acrossBelgium. In doing so, the Product Manager will work with Stryker's Marketing and Sales team(s)in order to drive engagement and collaboration with key stakeholders to ensure successful delivery of appropriate tools and messaging, thus driving market share.
Key Activities& Accountabilities
Develop and Implement MarketingStrategy fortheFranchise:
Ensure implementation of European Franchise strategy in your Region. Actively ensure Global/European initiatives execution in your Region.
Partner with European Brand Managers, Product Managers and theBeNePolManagement Team to execute theFranchiseMarketing strategy.
With support fromBUD,BUMs andEuropean Marketing, prepare and follow-up ontheannual business plan adapted for yourRegion.
Partner withlocal Sales team(s)to launch new products, facilitate the growth of existing products and phase-out old ones through relevant product and procedural support.
Analysis of existing and potential business to identify and understand opportunities and/or challengesin your market.
Create and drive Sales and Marketing campaigns for the Franchise in your Region.
Management ofPortfolioand Product Life Cycle:
Manage your product portfoliothroughout the whole product life cyclewith new product launches, supporting growth of existing products, as well as plan and executeproductphase-outs.
With support from European Marketing, develop and executehigh impactlaunch plans for new productsin your Region.
Gain Understanding oftheFranchiseProduct Portfolio:
Obtain and demonstrate anin depthknowledge of theTraumaproduct portfolio within the first6months in your role. This will be done in conjunction with the appropriate training and through immersion into themarket placeto fully understand customer needs and perception of the Stryker brand.
Help Sales team(s) identify opportunities to win business in new accounts whilst supporting training(internal/external)onkey products and proceduresthat we support.
Conduct Competitor and Market Analysis:
Determine competitor strategies and product claims.Continuouslywork toobtain and reportmarket datasuch as:
Market opportunities & gaps
Clinical and economic trends
Pricing (e.g. tender analysis)
General competitor activities
TopKOL's and keyhospitals
Franchise brand performance
Potential in specific upcoming key product launch(es)
On a regular basis conduct analysis related to marketshare, sales, volume and margin. Share/present the result to theBeNePoland EuropeanManagement Team, e.g.in the form ofmonthlyEucomeddata in case available.
Consolidate Franchise market data for your Region and Marketing input for reports, presentations and newsletters,e.g.forBusiness Unit Director(BUD)BeNePolandBelgium management team.
Act as aSkillCentreforLocal SalesTeam(s):
Plan - and execute where needed -producttrainings for thelocal Salesteam(s).
After6months, be able to act as a knowledgecentreforFranchiserelated questions, having developed significant skills in product knowledge and operating techniques.
SupportBUM,RSMandtheTender & Pricingteamwith input and documentation for tender submissions inyourRegion.
Assume responsibility (together with your peers inBelgium andBeNePol) for internal meetings,e.g.setting up conference calls and/or WebEx's with product information and/or training for the local Sales team(s).
Facilitate to offer best-in-class product training programs.
Manage product related internal and external communication(and campaigns)to the local Sales team(s) and to our customers.
Collect, consolidate and submit Franchise input for monthly newsletters and management presentationsetc.
Communicate effectively with the Salesteam(s).
Build Trusting Relationships with Key Internal and External Stakeholders:
With a cross country role develop relationships with all stakeholders to create ahomgounousteam environment.
Work in conjunction with Sales and Enabling Functions or other internal stakeholders in order to attain the highest possible customer satisfaction.
Drive brand awareness and penetration by networking and buildingalong termexternal KOL network.
Develop strong internal relationships.
ManageFranchiseEvents andMarketing Budget:
Identify, plan, organize and execute Marketing events and professional education activities in collaboration withBelgiumleadership team.
Coordinate AP budget planning and expense follow-up for the Franchise in your Regionto generate greatest return on investment, ensuring appropriate priorities. Coordinate seat allocations, e.g. between or within countries where applicable.
Manage spending versus budget, including planning,forecasting andexecutionas well as follow-up on expenses and investments for the Franchise in your Region. Informing Finance onnecessarybudget changes.
Together with peers inyourRegion,define strategies for participation at local TPEC's (meetings and congresses), including but not limited to branding and organization ofsymposiums/workshopsandbooth activities.
Actively Drive and Promote Collaboration Internally:
Be a role model in collaboration withinyourteamas well aswith other teams in and outside of theRegion.
Work with other parts of Stryker to share and adopt best practices, e.g.continuouscollaboration with Sales and Enabling Functions.
Close work withBUMs and NSMs across the regionin product andSales related matters.
Take Ownership in Forecasting and BudgetingTasks:
Take responsibility for accurately forecastingusage ofnew and existing productsas well as related instrumentations, e.g. submission of forecaststoOperationswith information on new accounts and expected increase in demand affecting safety stock needs.
Define the need for own personal education and participate in trainings arranged locally or in Europe.
Proposeand approveMarketing/APactivitiesand campaigns for the Franchise in your Region(as approved in budget).
Definelist prices for assigned products that are compliant with company policiesand approved by Finance.
Delegate specific projects to the Sales organisation,contributingto an overall improved outcome.
Representation according to company policy.
B.Sc./M.Sc. degree inmarketing or equivalent (e.g.businessadministration, life science, pharmaceutical or similar desirable).Education inMarketing desirable.
Fluent inEnglish, French and Flemish.
Adequate IT-knowledge (E.g. Microsoft OfficeandOutlook; see "Competencies").
Ability to utilize both written and oral communications skills to produce effective Marketing promotionmaterials that accomplish department goals/objectives.
Experience inMarketing (2-5years) preferably from the medical industry
Ability to make effective Marketing presentations to small and large groups.
Stryker is one of the world's leading medical technology companies and, together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. Stryker is active in over 100 countries around the world.
Together with our customers, we are driven to make healthcare better.
At Stryker, quality is first in everything we do. We are driven to make healthcare better for our customers by
providing innovative products and services that meet regulatory requirements through our effective quality system.
The Company was founded in 1941 by Dr. Homer Stryker and incorporated in 1946 as the Orthopedic Frame Company. In 1964, the Company’s name was changed to Stryker Corporation.
• $13.6 billion in annual sales in 2018; annual revenue has grown for 39 straight years
• 17.1% CAGR (compound annual growth rate) in sales over 39 years
• ~36,000 employees globally in 2018
• 43 manufacturing and research & development locat...ions worldwide
• Included in the Standard & Poor’s 500 Index
• Ranked # 233 on Fortune Magazine’s “FORTUNE 500” list for 2019
• Ranked # 3 on Fortune Magazine’s “World’s Most Admired Companies” list for the “Medical Equipment” industry for 2019
• Ranked # 11 on Fortune Magazine’s “100 Best Companies to Work For” list (U.S.) for 2019
• Spent $862 million on R&D in 2018
• 7,784 patents owned globally in 2018
• Initial public offering of stock was in 1979
• Listed on the New York Stock Exchange under ticker SYK